Assistant Brand Manager

Position Snapshot Location: Petaling Jaya, Malaysia
Company: Nestlé Malaysia
Full-time
Bachelor's Degree
4+ years of experience
Position Summary As an Assistant Brand Manager, you are to delight target consumers, build a strong brand and generate strong brand building results.
 
Key Role  Develops and updates consumer portrait, consumer engagement funnel for her/his brandActivates Brand EssenceManages 60/40+ basket, packaging, NHW dashboard, services and CSV related to her/his brand.Develops and updates consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customersEnsures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brandsContributes to development and executes strong, functionally aligned brand and ICP plan. Tracks and monitors the performance, health and strategic alignment.Understands business impact of PFME and TTS investment of her/his brand.Contributes to the development of OBIs and Big Ideas, engagement strategies and creates attractive and rewarding brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader. Requirement Minimum 4 years' experience in marketing or 2 years in other function ideally in Sales at Nestlé or equivalent FMCG.Exposure to brand/marketing agencies are a plusExperience working in cross functional teamsGood Communication skills