Job Summary: As a CRM Marketing Specialist, you will be responsible for managing and optimizing customer relationship management (CRM) strategies and initiatives. Your expertise in Salesforce Marketing Cloud will be instrumental in executing data-driven marketing campaigns, analyzing customer data, and delivering personalized experiences. You will collaborate with multiple markets and brands to drive customer engagement, loyalty, and revenue growth.Responsibilities:Develop and Implement CRM Strategies:-Create and implement CRM strategies aligned with business objectives.-Utilize Salesforce to segment customer data and create targeted marketing campaigns.-Work closely with the market and brand team to define customer segmentation and personalize marketing communications.Execute Data-Driven Marketing Campaigns:-Design, execute, and measure multi-channel marketing campaigns using Salesforce Marketing Cloud.-Monitor campaign performance metrics, such as click-through rates, conversion rates, and customer engagement, and provide recommendations for optimization.Customer Data Management:-Maintain accurate and up-to-date customer data within the CRM system (Salesforce Marketing Cloud).-Perform data enrichment to ensure data quality and improve targeting capabilities.Analyze Customer Insights:-Use analytical tools to analyze customer data, such as demographics, purchase behaviour, and engagement metrics, to identify key insights.-Generate reports and dashboards to visualize data trends and performance indicators.Collaboration and Cross-Functional Alignment:-Collaborate with the marketing, sales, and customer service teams to ensure alignment of CRM initiatives with overall business goals.-Support marketing campaigns by providing expertise in data analysis and segmentation. [Apply now at https://my.hiredly.com/jobs/jobs-malaysia-theblacksheep-job-crm-marketing-specialist]
-Diploma or bachelor's degree in Marketing, Business Administration, or a related field.-Proven experience as a CRM Marketing or similar role.-Expertise in Salesforce Marketing Cloud, including campaign creation, journey builder, and data management.-Advanced proficiency in data management, including data manipulation, analysis, and reporting.-Strong analytical skills and the ability to translate data into actionable insights.-Excellent understanding of CRM principles and marketing automation strategies.-Solid understanding of customer segmentation and targeting techniques.-Strong project management skills, with the ability to manage multiple campaigns simultaneously.-Excellent communication and collaboration skills to work effectively with cross-functional teams.-Detail-oriented and highly organized with the ability to meet deadlines.-Ability to adapt to a fast-paced and evolving work environment.