**Job Title:** Digital Marketing Associate - Work from Home
**Company:** MR DIY Group
**Location:** George Town, Penang, MY
**Job Type:** Part-Time
**Seniority:** Entry Level
**Years of Experience:** 1
**Job Description:**
As a Digital Marketing Associate at MR DIY Group, you will play a crucial role in enhancing our online presence and driving marketing initiatives to promote our products and services. Working from the comfort of your home, you will be part of a dynamic team that promotes a culture of continuous learning and development for both personal and professional growth.
**Key Responsibilities:**
1. **Content Creation and Management:**
- Develop engaging and compelling content for various digital platforms including social media, website, and email newsletters.
- Collaborate with design and content teams to ensure brand consistency across all digital channels.
2. **Social Media Management:**
- Monitor and manage social media accounts to enhance brand visibility and engagement.
- Conduct regular analysis of social media metrics to evaluate the effectiveness of campaigns and adjust strategies accordingly.
3. **SEO and Website Optimization:**
- Assist in optimizing website content for search engines to improve organic search rankings.
- Conduct keyword research and implement SEO best practices to drive traffic to the website.
4. **Email Marketing:**
- Support the development and execution of email marketing campaigns including newsletters, promotions, and product updates.
- Maintain the email database and analyze campaign performance to enhance future efforts.
5. **Market Research:**
- Conduct research on industry trends, competitors, and consumer behavior to inform marketing strategies.
- Compile and analyze reports to provide insights and recommendations to the marketing team.
6. **Collaboration and Communication:**
- Work closely with cross-functional teams, including sales, product development, and customer service, to align marketing efforts with overall business goals.
- Participate in team meetings and contribute ideas to enhance marketing strategies.
7. **Administrative Support:**
- Provide administrative support for marketing initiatives, including tracking budgets, maintaining schedules, and coordinating events.
**Requirements:**
- **Education:** Bachelor's degree in Marketing, Communications, or a related field preferred but not required.
- **Experience:** A minimum of 1 year of experience in digital marketing or a related field.
- **Technical Skills:**
- Familiarity with digital marketing tools such as Google Analytics, Email Marketing platforms (e.g., Mailchimp), Social Media Management tools (e.g., Hootsuite), and SEO tools (e.g., SEMrush).
- Basic knowledge of HTML and website content management systems (e.g., WordPress) is a plus.
**Personality Traits:**
- **Resourceful:** Ability to find quick and clever ways to overcome difficulties.
- **Resilient:** Capable of handling setbacks and challenges with a positive attitude.
**Soft Skills:**
- **Emotional Intelligence:** Adept at understanding and managing your own emotions as well as recognizing the emotions of others.
- **Problem-Solving:** Strong analytical skills to identify problems and propose effective solutions.
**Benefits:**
- Disability insurance
- Medical coverage
- Travel and spending expenses
**Working Environment:**
At MR DIY Group, we encourage a culture of ongoing learning and development for personal and professional growth. We value innovation and creativity, inviting you to bring your unique ideas to the team!
**Deadline to Apply:**
Please submit your application by ********** **.
**Equal Opportunity Statement:**
MR DIY Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.How to apply: Apply on GrabJobs and you will be notified if shortlisted for the job.
