Digital Marketing Executive

1. Monitor website analytics to measure traffic and engagement.
2. Assist in setting up and monitoring PPC campaigns (e.g., Google Ads, social media ads).
3. Track and report on ad performance, suggesting minor adjustments for optimization.
4. Coordinate with team members on ad visuals and copy.
5. Collect and analyze data from digital marketing campaigns.
6. Prepare reports with insights and suggestions for improvement.
7. Monitor and analyze social media metrics to assess engagement and reach.
8. Support the development and distribution of email marketing campaigns
9. Help manage email lists, ensuring they are updated and segmented.
10. Track email performance and suggest improvements.
11. Conduct basic keyword research and implement SEO best practices on content.
12. Support on-page SEO efforts like optimizing titles, descriptions, and keywords
13. Manage daily activities across social media channels (e.g., Facebook, Instagram, LinkedIn).
14. Respond to comments, messages, and engage with followers to improve brand presence.
15. Coordinate with other marketing team members, designers, and copywriters to create cohesive campaigns.
16. Check website for user-friendliness and report any issues for improvement.
17. Assist in creating engaging content for various digital platforms, including social media, blogs, email, and website.
18. Schedule and publish posts according to the content calendar.
19. Edit images, videos, and other media for digital use.
20. Attend meetings, provide updates on assigned tasks, and support other marketing projects as needed.