**Job Title: Digital Marketing Manager - Remote Work**
**Company: Perodua**
**Location: George Town, Penang, MY**
**Job Type: Part-Time**
**Seniority: Associate Level**
**Years of Experience: 4 Years**
**Company Overview:**
At Perodua, we strive to lead the automotive industry with innovation and excellence. As we expand our digital presence, we're looking for a motivated and experienced Digital Marketing Manager to join our remote team. This role provides an exciting opportunity to be part of an organization that champions cutting-edge ideas and solutions.
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**Position Overview:**
As a Digital Marketing Manager, you will oversee, execute, and optimize our online marketing strategies to enhance brand awareness, increase traffic, and drive lead generation. Your expertise will be pivotal in crafting engaging digital campaigns across various platforms while fostering collaboration within a dynamic remote team.
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**Responsibilities:**
- **Strategy Development:**
- Design and implement comprehensive digital marketing strategies that align with the overall business objectives of Perodua.
- Analyze market trends and competitive landscape to identify opportunities for digital growth.
- **Content Creation and Management:**
- Develop and oversee the production of engaging digital content, including website copy, blogs, social media posts, email newsletters, and other online material.
- Ensure all content is optimized for SEO and adheres to brand voice guidelines.
- **Social Media Management:**
- Manage and grow Perodua's social media presence across various platforms (Facebook, Instagram, LinkedIn, etc.).
- Create and execute a social media calendar that reflects the brand's promotional activities and engages the target audience.
- **Campaign Management:**
- Plan and execute online advertising campaigns (Google Ads, Facebook Ads, etc.) to boost online visibility and generate leads.
- Monitor, analyze, and report on campaign performance using analytics tools; make data-driven decisions for continuous improvement.
- **Collaboration and Communication:**
- Work closely with cross-functional teams including sales, product development, and customer service to ensure cohesive marketing efforts.
- Communicate effectively with team members and stakeholders, presenting ideas, updates, and campaign results clearly and professionally.
- **Budget Management:**
- Assist in managing the digital marketing budget, ensuring effective allocation of resources while maximizing ROI on marketing initiatives.
- **Performance Tracking and Reporting:**
- Track key performance indicators (KPIs) and metrics to gauge the success of digital marketing efforts.
- Prepare detailed reports and presentations on campaign results and suggest strategic insights for future initiatives.
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**Requirements:**
- **Educational Background:**
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- **Experience:**
- Minimum of 4 years of experience in digital marketing, with a strong focus on content marketing, social media management, and online advertising.
- **Technical Skills:**
- Proficiency in digital marketing tools (Google Analytics, SEMrush, Hootsuite, etc.).
- Strong understanding of SEO, PPC, and social media advertising strategies.
- **Personality Traits:**
- Adaptable to changing environments; able to shift priorities efficiently.
- Dedicated and committed to achieving results while contributing positively to team dynamics.
- **Soft Skills:**
- Excellent communication skills, both written and verbal.
- Strong planning and organizational abilities, ensuring tasks are completed in an efficient and timely manner.
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**Benefits:**
- Parental Leave
- Dental Insurance
- Paid Time Off (PTO)
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**Working Environment:**
Join a progressive team that leads the industry through innovative ideas and solutions. We foster a collaborative and supportive atmosphere where your contributions will make a significant impact on our marketing efforts.
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**Application Deadline:**
Interested candidates are invited to submit their applications by **October 15, 2024**.
**Equal Opportunity Statement:**
Perodua is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees. We encourage applications from candidates of all backgrounds and experiences.
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We look forward to your application and the possibility of welcoming you to our team at Perodua!How to apply: Apply on GrabJobs and you will be notified if shortlisted for the job.
