Manager - Personal Financial Services (Digital Marketing & Website) If you are looking to excel and make a difference, take a closer look at us... Develop, execute and manage marketing campaigns end-to-end to drive acquisition of online banking users and mobile application downloads as well as usage & transactions on both platforms. This includes preparing business paper for budget approval, proposing campaign ideas and mechanics, development of campaign's terms and conditions, getting marketing material reviews and approvals from relevant stakeholders as well as liaising with relevant parties for prizes and rewards fulfilment post campaign. Monitor and optimise performance of the campaign using all data source available including publicly available sources. Work with internal analytic team and the bank's business intelligence and analytic team to analyse marketing campaigns / digital acquisition initiatives using data available from various sources and prepare report of campaign performance and learnings to improve future campaigns. Raise requirements for development & enhancement of online and mobile banking features if they are deemed necessary in driving acquisition / usage.
About Hong Leong Bank
We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providingprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.
We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our "Digital at the Core" ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.
Realise your full potential at Hong Leong Bank by applying now. Job ID JR********