Overview Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization.Our ~15, employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over countries.Learn more about what we do.Our powerful, award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions.Diversity, equity & inclusion are integral parts of our culture and drivers of innovation at Keysight.We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.In Keysight Global Marketing, we thrive on creativity, collaboration, and a passion for understanding our customers' businesses and helping them achieve positive outcomes.We are seeking a strategic Go-To-Market Marketing Manager to join our innovative marketing team.In this position, you will be responsible for leading the planning and optimization of our campaign marketing plans that captivate, engage, and inspire our audiences and enable their business and technological success.You will help shape perceptions through storytelling with the campaign content you create and work globally to ensure our content aligns with all regions.This role requires strong collaboration, communication, creativity, strategic thinking, analytical skills, project management abilities, and leadership qualities.Responsibilities Key Responsibilities: Create the integrated marketing plan, outlining campaign strategies, objectives, tactics, and timelines.Align campaign efforts with broader business objectives, demonstrating strategic thinking and ensuring that campaigns drive measurable impact.Develop detailed campaign timelines, including schedules of tactic deliverables and a calendar of activities, ensuring all milestones are met within deadlines.Identify the appropriate mix of marketing tactics to achieve specified campaign goals.Develop compelling content based on campaign messaging and present a consistent brand to our customers and target markets.Content includes email journeys, advertising copy, social media content, and other marketing assets to support campaign goals.Create, monitor, and communicate campaign results to measure the effectiveness of the tactics.Optimize campaign performance by conducting actionable reviews with respective stakeholders for data-driven decisions.Collaborate with cross-functional teams — from creative design, product marketing, digital teams, and region marketing for campaign development and execution.Provide leadership and direction to the extended campaign team, inspiring creativity, fostering collaboration, and driving results in alignment with the organization's goals.Qualifications Bachelor's degree (business/marketing) or equivalent plus five years in a high-tech marketing communications or go-to-market role.Experience creating marketing campaigns with successful execution using a mix of digital channels.Excellent English-speaking / writing, communication, and presentation skills with a proven track record of journalistic and editorial content creation and editing.Passion for writing engaging and professional, technology-based content.Analytical mindset with the ability to analyze data, interpret insights, and make data-driven decisions for campaign optimization.Ability to work independently to prioritize tactics based on importance and urgency to meet deadlines.Excellent project management skills, with the ability to manage multiple projects simultaneously, set priorities, and meet deadlines.Careers Privacy Statement ***Keysight is an Equal Opportunity Employer.***
