Marketing Executive

The Marketing Executive will be responsible for developing and executing online and offline marketing strategies to increase brand awareness, drive customer engagement, and boost sales.
This role requires a creative and strategic thinker with experience in marketing and campaign management.
Key Responsibilities: Strategic Planning and Execution: • Develop and implement marketing strategies that align with company objectives.
• Conduct market research and analyse trends to identify new marketing opportunities.
• Collaborate with cross-functional teams to ensure cohesive marketing efforts.
Campaign Management: • Plan, execute, and oversee offline marketing campaigns including print, direct mail, in-store promotions, and events.
• Monitor and analyse campaign performance, providing regular reports and insights.
• Optimize campaigns to improve ROI and achieve KPIs.
Event Planning and Execution: • Plan and execute promotional events, product launches, and community outreach programs.
• Coordinate logistics, negotiate contracts, and manage vendor relationships for events.
• Measure event success and report on outcomes.
Retail and In-Store Marketing: • Develop in-store marketing strategies to enhance customer experience and drive sales.
• Oversee the creation of point-of-sale materials, displays, and signage.
• Coordinate with store managers to implement in-store promotions and campaigns.
If You Have the Following, We Want to Hear from You!
• Willing to work at Johor Bahru Town.
• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum of 3 years of experience in marketing field.
• Experience in the optical retail or healthcare industry would be added advantage.
• Proven experience in developing and executing successful marketing campaigns.
• Excellent analytical and project management skills.
• Exceptional communication and interpersonal skills.
• Creative thinker with a strategic mindset.