The Offer Great OpportunityThe Job Job Overview: The Marketing Executive will report directly to the Managing Director and play a critical role in driving Supergulp's brand awareness, building top-of-mind recognition, and strengthening brand equity within the rapidly expanding better-for-you product space. This is a high-impact, fast-paced role that requires creativity and out-of-the-box thinking to elevate Supergulp from a local player to a globally recognized brand.
Key Responsibilities: Marketing Channels Strategy: Develop and execute a strategic marketing plan that leverages market insights, trends, and key events to increase Supergulp's brand visibility while optimizing costs. Hybrid Marketing (Offline & Online): Craft innovative and integrated marketing approaches across both offline (B2B retailers, cafes, supermarkets) and online channels to drive customer engagement, brand loyalty, and conversions.Special Campaigns: Lead the creation and execution of unique marketing campaigns that capitalize on the growing better-for-you trend, driving significant growth and maximizing the brand's potential in untapped markets.Cross-Team Collaboration: Collaborate closely with Partnerships and other internal teams, fostering a seamless flow of ideas and ensuring the successful execution of key initiatives. Show initiative in taking projects from concept to reality, driven by passion, not just tasks.The Profile Qualifications: Experience: 1-3 years of experience in marketing, channel strategy, and hands-on marketing execution.Commercial Acumen: Strong understanding of the intersection of marketing, budget management, and business objectives, with the ability to balance all three to drive results.Leadership Skills: Proven ability to lead, with the potential to grow into managing a marketing team as the brand scales.Entrepreneurial Spirit: A self-starter with a passion for innovation, willing to take risks and think big in an ever-changing market landscape.Agility and Strategic Thinking: A forward-thinking mindset with the ability to adapt quickly and implement strategies that align with Supergulp's business goals.The Employer Our client is a forward-thinking health and wellness brand on a mission to revolutionize the way people consume nutritious products. Our client craft ultra-low sugar, vitamin-rich beverages that promote gut health and overall well-being. As a pioneering brand from Southeast Asia, our vision is to inspire healthier lifestyles globally by delivering flavorful and nourishing consumables that are both enjoyable and good for you.