Job Summary: The Property Marketing Executive will be responsible for creating and implementing marketing strategies to promote GD Groups' property portfolio. This role involves market research, developing marketing materials, and executing campaigns to attract potential buyers and investors.
Job Specification: Marketing Strategy:-Understand the target audience by analyzing their demographics, interests, pain points, and preferences to develop effective engagement strategies.Create engaging and valuable content as well as marketing materials.Collaborate closely with third-party agencies to produce engaging content across all social media platforms.Partner with key stakeholders to devise and execute a comprehensive paid social media advertising strategy, including budget allocation and planning.Analytics and Monitoring:-Monitor the performance of social media efforts using platform-specific analytics tools. Track metrics such as engagement rates, reach, clicks, conversions, and ROI. Use this data to refine strategies and optimize future campaigns.Collaborations and Partnerships:-Partner with influencers, real estate professionals, digital marketing agencies, or relevant organizations to expand reach and build credibility.Create joint promotions or partnerships that lead to increased exposure and sales opportunities.Lead Generation:-Spearhead lead generation efforts through both offline and online channels.Work closely with the Sales Team to develop targeted strategies for lead acquisition.Analyze the effectiveness of lead generation campaigns and make data-driven recommendations for continuous improvement.Provide ongoing support to the Sales Team to ensure a steady flow of qualified leads.Monitor and report on key performance indicators (KPIs) related to lead generation.Proactively identify areas for process improvement within the lead generation and sales workflows.Investor Attraction:-Identify and target potential overseas investors, particularly from Foshan and other regions, interested in the Malaysian market.Develop and implement strategies to showcase Malaysia's investment opportunities, incentives, and business-friendly environment to attract Foreign Direct Investment (FDI).Collaborate with government agencies and industry associations to enhance investment attraction efforts.Others task:-Prepare and present monthly reports for all the tasks mentioned above.Assist with other tasks as assigned by superiors and management.