Marketing Executive

Marketing Executive Duties and ResponsibilitiesDevelop a marketing strategy in accordance with the overall company goals and visionPrepare and manage a marketing plan for an intended product, service, idea or eventHelp create and promote the overall brand identity of the companyBe a vital force in the creation and distribution of all varieties of marketing materialsPlan, direct, and organize advertising and promotional campaigns/eventsCollect and analyze market research data and apply it to current projectsIdentify potential markets and test them extensivelyProvide updated status reports with statistics concerning current marketing projectsRun campaigns across multiple social media platformsDesign and oversee ad layoutsWrite copy and content for marketing materialAttend marketing conferences and seminars as requiredOversee and prepare marketing budgetsEstablish beneficial pricing strategiesFoster and manage positive customer relationshipsNegotiate advertising contracts