SUMMARY OF ROLE OBJECTIVE
LOVNS is a newly established subsidiary of CY Group, specializing in high-quality coffee through our business café.
We are seeking a dynamic and results-driven Marketing Senior Executive to join our retail coffee business. The ideal candidate will be responsible for developing and executing marketing strategies to enhance brand awareness, drive sales, and engage customers. This role requires a blend of creativity, analytical thinking, and a passion for coffee culture.
ROLE RESPONSIBILITIES Strategy Development: Design and implement effective marketing strategies to increase brand visibility and market share within the retail coffee sector.
Campaign Management: Plan, execute, and evaluate marketing campaigns across various channels, including digital, social media, in-store promotions, and events.
Market Research: Conduct market research to identify customer needs, industry trends, and competitive analysis to inform marketing strategies.
Content Creation: Develop engaging content for marketing materials, including newsletters, social media posts, and promotional materials that reflect the brand's voice and ethos.
Budget Management: Manage marketing budgets effectively, ensuring cost-effective strategies and tracking return on investment (ROI) for all marketing activities.
Collaboration: Work closely with cross-functional teams, including sales, product development, and customer service, to ensure cohesive brand messaging and customer experience.
Performance Analysis: Monitor and report on marketing performance metrics, providing insights and recommendations for continuous improvement.
ROLE REQUIREMENT & QUALIFICATIONS Bachelor's degree in Marketing, Business Administration, or a related field.Minimum of 3 years of experience in marketing, preferably in the retail or food and beverage industry.Strong understanding of digital marketing strategies and tools.Excellent communication, presentation, and interpersonal skills.Proven ability to analyze data and develop actionable insights.Passion for coffee and knowledge of coffee trends is a plus. Working Conditions: This role required to be based in One Utama (retail outlet) & Bangsar (office).Working hour : Monday to Friday, 8.30am to 5.30pm We thank all applicants for their interest in the role. Only shortlisted candidates will be notified of their application status.