-Campaign Strategy and Execution
-Develop and execute performance marketing campaigns across multiple digital channels (Google Ads, Facebook, Instagram, LinkedIn, etc.).
-Manage campaign budgets and ensure efficient allocation of spend to maximize ROI.
-Data-Driven Optimization
-Continuously monitor, analyze, and optimize campaigns to improve performance, lower cost-per-acquisition (CPA), and increase conversions.
-Use A/B testing and other techniques to improve ad creatives, landing pages, and targeting.
-Analytics and Reporting
Track key performance metrics such as clicks, impressions, conversion rates, and ROI using tools like Google Analytics, Facebook Ads Manager, and other performance tools.
-Generate and present performance reports, providing insights and actionable recommendations for ongoing optimization.
-Audience Segmentation and Targeting
-Leverage audience data to develop targeted campaigns that reach specific segments of potential customers.
-Use demographic, geographic, and behavioral data to refine targeting strategies and improve ad effectiveness.
-Cross-Channel Integration
-Integrate campaigns across different performance marketing channels to ensure consistency and maximize performance.
-Coordinate with other teams (content, design, etc.) to ensure campaign elements are aligned and optimized.
-Budget and Bid Management
-Monitor campaign spending and adjust bids to ensure cost-effectiveness.
-Provide budget forecasts and manage the overall marketing budget to meet KPIs.
-Market Research and Trends
-Stay up to date with the latest digital marketing trends, tools, and best practices in performance marketing.
-Analyze competitor campaigns and industry trends to identify new opportunities and areas for growth.
-Collaboration
-Collaborate with creative teams to develop high-converting ad creatives and landing pages.
-Work with the product team to align marketing efforts with product launches, promotions, and other initiatives.
(Apply now at https://my.hiredly.com/jobs/jobs-malaysia-wealth-mastery-academy-wma-job-performance-marketing-specialist-2)
; Requirements:- Education and Experience:
-Bachelor's degree in Marketing, Business, or a related field.
-Proven experience in performance marketing or digital advertising (1 years preferred).
Skills:
-Expertise in paid media platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
-Strong knowledge of Google Analytics, conversion tracking, and campaign optimization tools.
-Ability to analyze data, draw insights, and make data-driven decisions.
-Familiarity with A/B testing and other optimization techniques.