-Digital Strategy Development and Execution
-Plan, develop, and implement comprehensive digital marketing strategies across channels, including SEO, PPC, email, social media, and content marketing.
-Align digital marketing campaigns with business objectives, ensuring brand consistency and effectiveness across all platforms.
-Campaign Management
-Oversee end-to-end management of digital marketing campaigns, from concept creation to execution and performance analysis.
-Optimize campaigns through data analysis, adjusting tactics to maximize engagement, lead generation, and ROI.
-Coordinate with designers, copywriters, and other team members to develop creative assets for campaigns.
-SEO and Content Strategy
-Lead the development of SEO strategies to improve organic search rankings and increase website traffic.
-Create and manage content calendars, optimizing content for search engine visibility and audience engagement.
-Identify high-value keywords and trends, collaborating with content teams to incorporate these into the content strategy.
-Social Media and Community Engagement
-Develop and execute social media strategies to enhance brand visibility, increase followers, and improve engagement rates.
-Engage with online communities, respond to inquiries, and manage social media interactions to foster a strong brand presence.
-Data Analysis and Reporting
-Analyze data from Google Analytics, social media insights, and other tools to measure campaign performance and extract actionable insights.
-Provide regular reports and insights on digital performance metrics, making recommendations for improvements and growth opportunities.
-Set KPIs for digital campaigns, monitoring progress and adjusting strategies as needed.
-Email Marketing and Automation
-Plan and execute email marketing campaigns to engage existing customers and nurture leads.
-Implement automation workflows for segmented customer lists, optimizing for engagement and conversion.
-Mentorship and Team Collaboration
-Mentor and support junior digital marketing team members, providing guidance and expertise.
-Collaborate cross-functionally with sales, product, and creative teams to align marketing activities with company objectives.
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; Requirements:-
-Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
-Experience: 2-3 years of experience in digital marketing or a similar role, with proven success in managing and executing digital campaigns.
-Skills:
-Expertise in digital marketing tools, such as Google Analytics, Google Ads, SEMrush, and social media platforms.
-Strong knowledge of SEO, PPC, email marketing, and social media best practices.
-Proficient in content management systems (e.g., WordPress) and CRM tools.
-Analytical mindset with experience in data-driven decision-making and A/B testing.
-Excellent written and verbal communication skills.