Senior Digital Marketing Executive - Sem At At Global Advisory

Our client "AT Global Advisory" is seeking a Senior Digital Marketing Executive - SEM to join their company! What you'll be doing? Strategize, develop, and implement comprehensive search engine marketing (SEM) campaigns across various search engines Fine-tune paid campaigns at the campaign, ad group, keyword, and ad levels to achieve specific cost per lead (CPL) and cost per acquisition (CPA) objectives Collaborate with regional and local marketers to ensure seamless execution an optimization of localized campaigns Employ a range of banner ads for A/B testing, bidding strategies, and keyword management on PPC search engines Develop strategies to expand SEM channels, including exploration and experimentation with new paid marketing avenues Generate and present regular reports, analyse campaign performance, and steer the success of the SEM channel
  Who?are?they?looking?for? Bachelor's degree in Marketing, Advertising, Business Administration, or a related field is preferred A minimum of 3 years of experience in search engine marketing (SEM) A minimum of 2 years of experience in the financial industry Hands-on expertise in managing campaigns on Google AdWords, Bing Ads, and AdRoll Proficiency with PPC management tools is highly desirable Prior experience with SEM campaigns in other regions will be considered an asset Knowledge of Google Analytics is beneficial Advanced skills in Excel, including proficiency with pivot tables Exceptional command of both written and verbal communication in English and Mandarin Prior work experience in financial services or an SEM agency will be viewed favourably
  Working Hour: 5 days work week  Ready to join this role? Apply now to submit your resume with date of availability and expected salary to us!