Senior Executive, Social Media

Job DescriptionYour responsibilities as the Senior Executive, Social Media will include but not limited to:
Strategic Planning - Store Opening, Tier Campaign, E-Com Promos, Daily Content PostsContent Analysis – Monitor and analyses content performance and engagement by platform.Content Planning– Brainstorm & build content ideas prior to the campaign start date.Market Analysis – Research & apply current trends.Calendar Templates – Keep up-to-date daily/weekly/monthly social media calendar.Posting For All Social Platforms - SDMY (Facebook, Instagram, TikTok) SDSG (Facebook, Instagram) USC (Facebook, Instagram) Upcoming plan: SD Indonesia (Facebook, Instagram), USC (TikTok) SDMY (X, YouTube, Xiao Hong Sue)Video Creation – Create videos during the photoshoots for IG Reel and TikTok content.EDM & Push app – Copywrite & structure E-mail marketing according to Retail Campaign & E-Com promos.Ads For Retail – Publish ads & monitor performance.Assets Management (brands, internal, global) – Follow up & Gather all Brand assets for product launch, new arrival.Graphic Designing – Design an informative, instructional post to increase engagement.Any other lawful assignment required by higher management from time to timeRequirement:Candidate must have the following requirement:
Tertiary education in Marketing/ Social Media studies with minimum 5 years' experience in the fieldExtensive knowledge of social media channelsPossess web and computer proficiency, content creation, brand marketing and copywriteStrong interpersonal skills pair with effective communication skills in both writing and verbal