Senior Manager, Loyalty Program & Marketing

Details of the offer

Job Responsibilities :

The successful candidate will work closely across the Razer Inc. business units including the Razer Gold Team, Software Development, Global Marketing, Razer.com, to best design the most phenomenal loyalty program for Razer, and deliver on this initiative. The position requires an experienced leader who is self-directed, global-minded and digital-centric with a flair for stakeholder communication and project management.Partner with the Global Head of Marketing, and other Business Units, and participate in the development and execution of short-long term plans to propel Razer Gold and Silver to be one of the top preferred brands for gamers and game partnersFormulate and implement a strong and robust global loyalty program for Razer Inc. and our gamersDevelop the growth and expansion strategy to scale business development, product development, marketing, partnerships and operations of the programUse data and consumer insights to devise effective strategies and loyalty models that drive towards improving customer lifecycle management to achieve business goalsManage the P&L for the program and ensure that economic models and strategies around earning, redemption and sale of loyalty points are in placeCreate an exceptional customer experience by exploring and implementing system and operational enhancements, digital solutions, etc.Identify strategic inbound and outbound opportunities to drive the adoption, engagement, and revenues for the program at scaleUnderstand the global gaming and digital content landscape to better manage a program tailored for the brand and our target audienceManage a team comprising of marketing, product, operations, and business development specialistsManage cross-functional stakeholder communications across business units and country marketsPre-Requisites : 8+ years of experience in loyalty or membership program management, or related fieldsMinimum 5 years of proven experience and successful track record in managing a global team and P&LDemonstrate experience with a successful track record in driving program expansion and operations to achieve user adoption and revenue goalsStrong analytical skills; capable of devising global strategies and modelsIn-depth knowledge of the gaming industry or gamers in general, and understanding of the digital space is highly advantageousOwn and maintain an extensive and esteemed partnership network in the gaming, digital content, payments, or consumer lifestyle industriesKeen sense and interest in latest digital technology developments, market trends, near-future trends and web technologiesHighly organized, self-motivated with an impact-driven mindset to devise effective and creative solutionsHighly adaptable to changing environment and business landscapeAbility to work well in a complex, matrixed environmentAre you game?


Nominal Salary: To be agreed

Source: Grabsjobs_Co

Job Function:

Requirements

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