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Job Overview: The SEO Specialist will be involved in the development and execution of data-driven SEO strategies aimed at boosting organic traffic, search rankings, and ROI. The role involves conducting competitive research, identifying optimal keyword targets, and applying SEO best practices to improve site architecture, navigation, and performance
Key Responsibilities: ? Develop and execute data-driven SEO strategies to boost organic traffic, improve
search rankings, and maximize ROI
? Conduct competitive research and utilize tools to identify optimal keyword targets
aligned with business goals
? Stay updated on industry trends and algorithm changes, implementing best practices
to ensure high performance.
? Analyze backlinks for improvement, fixing outdated links and incorrect redirects, and
identifying competitive opportunities
? Optimize site architecture, including navigation, internal linking, sitemaps, and domain
structure, following SEO best practices
? Lead outreach initiatives to acquire high-quality backlinks and enhance domain
authority
Qualifications: ? Bachelor's degree in Marketing, Digital Marketing, Business, or a related field
? Min 3-5 years relevant, hands-on SEO experience
? Experience using SEO tools such as SEMrush
? Able to produce high quality work within a fast paced, dynamic environment
? Understanding of Google Analytic and Google Search Console metrics
? A track record of successful SEO program execution in B2B settings, particularly with a
lead generation focus