About the role
As the SEO Team Lead, the candidate will be responsible for overseeing and executing the company's search engine optimization (SEO) strategy. You will manage a team of talented SEO specialists to improve organic search rankings, drive organic traffic, and enhance the overall online visibility of our brand. By implementing industry best practices and staying up-to-date with the latest SEO trends, you will ensure that our website and content remain relevant, authoritative, and optimized for search engines.
What you'll be doing Backlink Strategy: Develop and execute strategies to acquire high-quality backlinks from reputable and relevant websites. This includes outreach, guest posting, building relationships with influencers and webmasters, and creating shareable content that attracts natural backlinks. Content optimization: Collaborate with content creators to optimize website content, ensuring it is valuable, relevant, and engaging for users. This includes incorporating keywords naturally, improving readability, optimizing headers and subheadings, and aligning content with user search intent. Market Research: Conduct keyword research, competitor analysis, and market research to identify opportunities for content optimization and expansion. Performance analysis and reporting: Monitor website performance using tools like Google Analytics and Search Console to track organic traffic, keyword rankings, user behavior, and conversion rates. Analyze data and provide regular reports to stakeholders on the effectiveness of SEO efforts. Staying updated on industry trends: Keep up-to-date with the latest developments, algorithm changes, and best practices in the SEO industry. This includes staying informed about emerging technologies and trends that could impact search engine rankings and organic visibility. Collaborate with cross-functional teams: Work closely with web developers, designers, content creators, and marketing teams to ensure SEO strategies are implemented effectively and aligned with overall digital marketing efforts and larger business objectives.What we're looking for Proven experience in SEO strategy development and implementation, preferably in a team leadership role.In-depth knowledge of search engine algorithms, ranking factors, and technical SEO best practices. Demonstrated expertise in keyword research, competitor analysis, and SEO performance measurement. Excellent communication and interpersonal skills to collaborate effectively with crossfunctional teams. Proven ability to adapt to changes in search engine algorithms and adjust strategies accordingly. Strong leadership and mentoring capabilities to guide and inspire the SEO team. Highly motivated, detail-oriented, and capable of handling multiple projects simultaneously. A track record of driving measurable results and improving organic search performance for websites.What we offer Competitive salary and performance-based bonusesComprehensive health and wellness benefitsOpportunities for professional development and career advancementCollaborative and supportive work environmentFlexible work arrangements to support work-life balance