Essential Responsibilities •Own the success of Ultrasound Service Contract (MSA) portfolio
-Monitor and communicate key metrics, influencing countries to strive for improvement (eg in Contract capture rate, profitability, installed based growth trends etc)
-Collaborate with country sales team to enforce sales rigor relating to contract renewal, winback and upsell drive
-Partner with Channel Partners and drive the growth in MSA portfolio via new offerings to fit the market needs
-Collaborate with Inside Sales Program Manager to drive towards alternative, more efficient way of contract renewal, conversion and winback
-Collaborate with Modality stakeholders to drive healthy attachment rates at point-of-sale
-Own activities such as market opportunity prioritization, opportunity mining, market/competitive analysis and win/loss tracking
•New Service Introduction
-Plan the launch of new service offerings and solution, manage the cross-functional and wing-to-wing roll-out of the plan
-Lead new business initiatives - provide ASEAN input, develop business case justification for new service offerings and/or upgrades from concept stage, to test/prototype, launch planning and roll-out. This will be done in conjunction with collaboration with Global teams, modality, commercial excellence and commercial operation team
-Responsible for ensuring country and channel commercial teams have the right tools and training to sell
-Interface with Global and regional counterparts to share and gain best practices, adapting training material, brochures and other sales tools to local market needs as necessary
-Conceptualize and launch demand generation programs
•New Service Introduction
oPlan the launch of new service offerings and solution, manage the cross-functional and wing-to-wing roll-out of the plan
oLead new business initiatives - provide ASEAN input, develop business case justification for new service offerings and/or upgrades from concept stage, to test/prototype, launch planning and roll-out. This will be done in conjunction with collaboration with Global teams, modality, commercial excellence and commercial operation team
oResponsible for ensuring country and channel commercial teams have the right tools and training to sell
oInterface with Global and regional counterparts to share and gain best practices, adapting training material, brochures and other sales tools to local market needs as necessary
oConceptualize and launch demand generation programs
Role Summary/Purpose
The role will be responsible for driving growth and increasing service share of wallet. He/she will lead product positioning, market segmentation, new offerings development and launch, as well as installed base marketing. To be successful in the role, he/she should demonstrate an ability to identify market trends and customer needs, as well as possess a track record in leading demand generation and funnel acceleration activities. The role reports to the ASEAN CCS Service Segment Leader.
Qualifications/Requirements
- Bachelor's Degree in Marketing, Business Administration or related field;
-5+ years' experience in marketing, product or service marketing or related field
-Leadership skills to lead teams and shape/lead growth vision and marketing
-strategy
-Team oriented - ability to motivate and work well with diverse, cross-functional
-teams
-Excellent oral and written communications skills
-Strong analytical and process skills
-Prior ultrasound experience is desired
About Us
GE (NYSE:GE) drives the world forward by tackling its biggest challenges. By combining world-class engineering with software and analytics, GE helps the world work more efficiently, reliably, and safely. GE people are global, diverse and dedicated, operating with the highest integrity and passion to fulfill GE's mission and deliver for our customers. www.ge.com
