Job Responsibilities To drive overall product sales/growth for diverse product lines and solutions, with an omnichannel platform with a strong focus on corporate branding to promote and market to corporate and enterprise client segments. To establish compelling value propositions and craft solution messaging to distinguish company products and services from competitors, emphasizing digital and brand-centric elements.To develop and execute action plans; stimulate customer interest and subscription for various products and solutions, utilizing omnichannel (offline and digital) platforms effectively.To collaborate with Shariah Governance, Commercial, Product, and Technology team members to understand selling process challenges and devise programs/tools.To enhance sales effectiveness at each stage of the customer journey by incorporating digital and offline marketing and branding strategies.To identify market opportunities, articulate competitive differentiation, thoroughly understand target segments; and contribute to the go-to-market strategy with a strong emphasis on digital and branding aspects.To create value propositions and solution messaging that sets offerings apart from direct competitors and point solution providers, integrating digital marketing and branding elements.To act as the advocate and knowledge source; drive customer requirements and initiatives, aiming to boost revenue for the company through digital channels and strategic branding.To develop highly customized and strategic lead nurturing plans for high-revenue leads, incorporating digital marketing and branding strategies.To collaborate with cross-functional teams; and ensure alignment and consistency in marketing efforts, particularly in the digital and branding space.To explore working with media agencies and digital agencies for strategic media management and performance marketing.Job Requirements The candidate must possess at least a Bachelor's Degree in Marketing, Business Administration, or its equivalent.Minimum 8 years of experience in a marketing role, preferably in the financial services or technology sector. Those candidates with experience in business-to-business (B2B) and Business-to-customer (B2C) nature are an added advantage. Proven track record of developing and executing successful marketing campaigns, with a strong digital marketing track record.Exceptional communication skills, resourcefulness, project management, and presentation skills.Adaptable, flexible, and able to react appropriately to changes at work.Results-driven and focused on delivering impactful marketing campaigns with a strong digital and branding influence.