A&P Cum Marketing Senior Executive Department Advertising, Promotion & Marketing Work Location Batu 2, Jalan Kapar, 41400, Klang, Selangor. Date Posted 15 Jul 2024 Responsibilities Campaign Development Conceptualize, create, and manage advertising and promotional campaigns across various media channels including digital, print, broadcast, and social media. Collaborate with the marketing team to ensure campaigns are aligned with brand messaging and company goals. Marketing Research Conduct market research to identify target audiences, consumer behavior, and emerging trends. Analyze competitor activities and develop strategies to differentiate our brand. Content Creation Develop compelling and engaging content for advertisements, promotional materials, and social media posts. Work with graphic designers, copywriters, and other creative professionals to produce high-quality marketing materials. Media Planning and Buying Identify and negotiate with media outlets for ad placements and promotional activities. Monitor and optimize media spend to maximize ROI. Project Management Manage multiple advertising and promotional projects simultaneously, ensuring they are delivered on time and within budget. Coordinate with internal teams and external vendors to ensure smooth execution of campaigns. Performance Analysis Track and analyze the performance of advertising and promotional campaigns using key metrics. Prepare reports and provide insights to senior management on the effectiveness of marketing efforts and areas for improvement. Event Engagement Plan and execute promotional events, trade shows, and product launches. Ensure all events are well-organized and effectively promote the brand. Customer Engagement Develop strategies to enhance customer engagement and loyalty through targeted promotions and advertising efforts Respond to customer inquiries and feedback related to promotional activities. Hamper Project Work closely with business operations and product development for ideations and creations on seasonal hampers Work closely with HR depart to ensure man power is sufficient for production team. Ensure to meet production and listing timelines. Requirements Bachelor's degree in business, marketing, mass communication or related field. Candidates fluent in Mandarin preferred as role requires candidate to deal with Mandarin speaking client. Minimum 2-5 years of relevant experience. Excellent verbal communication skills and must have a thorough understanding of social media management and strategy. Able to complete tasks with minimum supervision. Able to travel.