Company Background
We are representing our client, a well-established humanitarian organization that provides humanitarian and developmental aid worldwide.
Attractive Remuneration & Benefits Provided:
Flexi working hours/WFH arrangement
Medical and hospitalisation insurance (Employee & Dependent)
Optical and dental (Employee & Dependent)
Parental Leaves
Dependency Allowance
International Assignments Opportunities
Job Responsibilities
Donor Acquisition Strategy and Management
Manage acquisition channels online and offline
Develop and implement multi-channel strategies to acquire new donors with an audience-centric approach that aligns with the company's mission and goals.
Execute testing plans to build insights and optimize campaigns
Oversee the acquisition team, providing guidance, mentorship, and support.
Optimize marketing acquisition, reducing cost and acquiring quality donors
Market Analysis and Reporting
Analyze market trends and donor behavior to apply in acquisition strategies and campaigns
Use analytic tools to measure and analyze donor acquisition trends and behaviors
Plan and execute data-driven campaigns
Track, analyze, and report on acquisition performance, providing actionable insights
Use marketing intelligence, donor insight, and analysis to understand the audiences and effectiveness of the campaigns
Understand and report against engagement program KPI, forecast, track, analyze, and report on activity
Campaign Performance Monitoring and Donor Research
Oversee the planning, implementation, and evaluation of marketing campaigns across various channels.
Monitor, test, and optimize campaign performance to maximize the effectiveness of acquisition strategies against KPIs and targets.
Evaluate campaign performance and implement improvements based on data-driven insights.
Research and identify potential target audiences to expand donor base.
Use a test and learn approach to campaigns to ensure continued success
Team Leadership and Collaboration
Lead the acquisition team, providing guidance and support to achieve fundraising objectives.
Collaborate with relevant teams to align and ensure cohesive and effective marketing efforts.
Manage relationships and projects with external agencies (such as creative, performance marketing, and fundraising agencies).
Requirements:
Minimum Degree/Master's Degree holder.
Minimum 5 years of professional experience in marketing, sales, business development, fundraising.
Skills in analytical tools (i.e., Google Analytics)and tracking KPIs to assess campaign effectiveness.
Knowledge of segmentation practices, especially in using CRM systemsto build targeted campaigns.
Proficiency in data analysis and reporting tools (i.e., Excel, Tableau)
Proven experience inhandling end-to-end campaign execution, from planning and budgeting to monitoring and optimization.
Excellent communication in English.
Interested and qualified candidates may apply online or send us your updated resume at:
Consultant In-Charge:
Adelene | ****** | +60123343582 (WhatsApp)#J-18808-Ljbffr