WHY JOIN US?We practice a vibrant & energetic office culture.We provide opportunities for career advancement within the company.Good performance is always rewarded accordingly.""JOB RESPONSIBILITIES:What you will do:Campaign SetupConfigure digital ads campaigns across various platforms (display, video, audio, social media etc.
).Ensure all digital ads are setup in accordance with best practices with any applicable tracker tested and deadlines are met for client's campaign.Accountability and full ownership for campaign performance and aligned KPIsPerformance Monitoring & Optimization:Regularly monitor ad performance metrics (e.g.
: audience targeting, impressions, clicks, conversion – CPC, CPL etc.)
and provide analysis optimization on performance against forecast.Provide solutions and adjustment to ensure key performance metric are met with higher cost efficiency within agreed period.Troubleshooting:Ability to trouble shoot basic technical issues on campaign at key platforms and resolve ad serving issue promptly.Reporting & Insight:Generate insightful reports for campaigns, identifying areas for improvement and creatively addressing non-performing aspects.Ad Product Testing:Involvement of Ad Tech product testing and implementation including performance review of ad units including the viewability, engagement rate and other ad performance metrics.Innovating to improve performance, growth and profitability across all channelsStakeholder communication:Effectively communicate and collaborate with internal stakeholders (e.g.
: Sales, Campaign Management team, Ad Tech etc.)
to understand their business requirement, address their queries, and be a point of contact of escalations of Ad Tech issue.REQUIREMENTS:Who you are:Bachelor's degree in Marketing, Multimedia, Interaction or equivalent.Minimum 2-3 years' experience in ad operations, preferably within the digital marketing, online advertising or media industry.Able to demonstrate capability to manage the platforms and run campaigns across Google Ads manager, Meta, Youtube, TikTok & other biddable advertising platforms.Clear understanding of digital metrics to measure campaign effectiveness and meet advertiser performance metric.Keen attention to detail, a high degree of creative problem solving and initiative, must be able to work with limited general supervision.Results-Driven Mindset: Ability to meet KPIs and keep up with the pace of change in a fast-moving, dynamic environment.Self-motivated, results-oriented, and able to work independently as well as part of a team.Fluency in English & strong written and oral communication skills.Proficient in Microsoft ExcelExperience with Google Analytics/Google Tag Manager & CRM Tool will be preferred."It's our people that make Astro Malaysia's leading entertainment company.
We are an inclusive employer, to enable everyone at Astro to be their best.
We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community.
We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable."
