Company description:
Far East Hospitality Holdings Pte Ltd (Far East Hospitality) is an international hospitality owner and operator with a diverse portfolio of 9 unique and complementary brands of hotels, serviced residences and apartment hotels, including Oasia, Quincy, Rendezvous, Village, Far East Collection, Adina Hotels, Vibe Hotels, Travelodge Hotels and TFE Hotels Collection. We own more than 10 hospitality assets and operate a combined portfolio of more than 16,500 rooms under management across 100 hotels and serviced residences in eight countries - Australia, Denmark, Germany, Hungary, Japan, Malaysia, New Zealand and Singapore - with more in our development pipeline.
Formed as a 70-30 joint venture in 2013 between Far East Orchard Limited (a listed company under Far East Organization) and The Straits Trading Company Limited, we in turn completed a 50-50 joint venture through our wholly-owned subsidiary Far East Hospitality Investments (Australia) Pte Ltd, with Australia's Toga Group to form Toga Far East Hotels (TFE Hotels).
Job description: Responsibilities This is a key leadership role responsible for driving the sales and revenue strategies for Far East Hospitality's Sentosa cluster of hotels, namely (a) Village Hotel Sentosa (b) The Outpost Hotel Sentosa (c) The Barracks Hotel Sentosa (d) Oasia Resort Sentosa
Responsible for driving and optimising overall revenue for the Sentosa cluster of 4 hotels Develop and implement strategies by analysing sales date to achieve the revenue targets for the various market segments, with focus on corporate, travel trade and catering Responsible for pricing, promotion and marketing for each of the market segment. Develop the annual budget for revenue and advertising and promotion expenses, including the sales & marketing plan for the various segments to support Manage and lead the sales team to achieve the revenue and other goals by growing the account base, identifying the new business opportunities, fostering relatiohship with existing clients, etc. Provide strategic insights on the market, demand and supply landscape based on analysis Be a role model in terms of company values, professionalism, conduct and ability to market the hotel product and servies effectively Attend trade shows, sales trips, industry events to promote and generate interest and leads Be familiar with the brand standards and work closely with Marketing Communications to develop strategies to create awareness and marketing opportunities for the cluster Work collaborately with the Revenue Management team to optimize revenue to the properties and operations team to ensure a good experience to the guests booked via the sales channels Leverage and drive team compliance with various company systems and sales tools, such as property management system, customer relationship management system, booker loyalty where applicable Requirements Bachelor's degree in any field. Minimum of 5 years in hospitality sales and marketing leadership or similar role, preferably with multiple property experience Excellent analytical, strategic thinking and communication skills In-depth knowledge of the hospitality industry and market trends Strong leadership and team management skills and able to work with various stakeholders Possess drive and acute business acumen to achieve results #J-18808-Ljbffr
