Assistant Brand Manager

Brand Management (Marketing & Communications)
Full time
Job Responsibilities:
Be an integral part of the core business team contributing to the development of the business strategy and implementation of brand marketing actions.
Develop and update consumer portrait, understand in-store environment, contribute to category strategy, define desired relative price, provide recommendations to pricing and promotional strategy, and propose SKUs for key channels and key customers.
Contribute to the development of OBIs and Big Ideas, engagement strategies, and create attractive and rewarding brand experiences.
Work in partnership with communication agencies to ensure all brand communication enhances the company image of a trusted NHW leader.
Develop and update consumer portrait and consumer engagement funnel for the brand.
Manage PFME budget and ensure effective and transparent use of PFME.
Ensure optimum communication with Sales and CCSD to develop an integrated approach to execute plans.
Assess market research/survey results, monitor competitor movements, analyze market trends, and propose relevant strategies and action plans.
Ensure adherence to Nestle Quality, Legal, Regulatory & RIPA guidelines.
Maintain brand equity to support the execution of brand objectives.
Drive and maintain brand equity to support the execution of brand objectives.
Lead innovation and renovation activities of the total product category.
Key Requirements:
Minimum 4 years of working experience in Marketing or other fields at Nestle or equivalent FMCG.
Management Trainee from Sales & Marketing.
Must have experience working in health science, pharmaceutical, nutrition, or healthcare background.
Result-oriented.#J-18808-Ljbffr