Capability Hub - CRM is an innovative team that works on developing and supporting marketing and lifecycle campaigns. It enables and supports growth efforts that support key business priorities while also ensuring effectiveness and efficiency.
If you are someone who works hard, plays hard and enjoys striving for operational excellence, then you should join our team!
Get to know the Role This Assistant CRM Manager (Digibank) role will be leading Digibank marketing automation initiatives. The ideal candidate will work with various internal teams to build and develop complex lifecycle automation programs leveraging multiple marketing channels. He/she will also support efforts to partner with external agencies for production work and act as an internal SME for local country support.
The Day-to-Day Activities Build and implement complex lifecycle journeys & test plans via multiple channels such as email, SMS, Push, and In-App as per campaign calendar
Research feasibility and implementation of new marketing channels
Internal SME for any platform-related questions
Review accuracy in communications, including copy, product and T&C
Robust testing of digital campaigns across multiple platforms to maintain a high level of quality assurance
Be responsible for monitoring and managing all daily email campaigns (operations and performance)
Act as an internal champion for teams regarding platform roadmap capabilities
Partner with lifecycle managers and analytics to build best in class automation across all stages of a lifecycle
Champion & execute personalisation and 1:1 communications approach
Development of collaborative working relationships and support from key stakeholders to ensure seamless execution of initiatives
Communicate opportunities based on observations to drive incremental customer LTV
Always customer-centric in mind
The Must-Haves Hands-on experience with actual build/development and deployment of lifecycle automation with Salesforce Marketing Cloud.
At least a university Degree, preferably in Computer Science, Engineering, Marketing or Digital Media
Understands and have prior experience or exposure with CRM or Database management
Familiarity with multi-channel communications such as Push, SMS, In-App, Email
Understanding of database management and data visualisation platforms. Especially Understanding of SQL ability to read, write and optimize advanced SQL queries
Strong problem solving/troubleshooting methodology & skills
Professionalism and experience working with various internal stakeholders & teams
Can conform to shifting priorities & timelines
Self-starter with a can-do attitude and a strong eye for detail
Must be able to multitask to meet deadlines while maintaining the high quality of work
Proven experience to lead the design, development, test, and launch of complex lifecycle campaigns
Professionally proficient in English and in-country native language
Our India office is a bustling hub for Financial Services Engineering, where cutting-edge tech meets financial solutions. Take the tour to see where tech and finance intertwine.
Meet the Marketing and Communications team We're the storytellers who take the Grab journey and tell it on a global stage. Whether it's connecting with media, engaging online influencers, chatting with industry experts or reaching out to the community – our team serves as the voice of Grab.
There is never a dull day in the Grab marketing team. We have to be strategic, results-driven, user-first and tactical all at the same time, and that's why I love it. To succeed in marketing, you really have to understand the user better than they understand themselves and know how to make them react.
There is never a dull day in the Grab marketing team. We have to be strategic, results-driven, user-first and tactical all at the same time, and that's why I love it. To succeed in marketing, you really have to understand the user better than they understand themselves and know how to make them react.
" " There is never a dull day in the Grab marketing team. We have to be strategic, results-driven, user-first and tactical all at the same time, and that's why I love it. To succeed in marketing, you really have to understand the user better than they understand themselves and know how to make them react.
" " Pete Nuchanatanon Head of PMM Working in the Marketing Social Media team, you embrace a different type of culture you can't easily find in other companies. Remarkable team dynamics, self-driven and goal-oriented Grabbers work hand in hand to achieve a common goal.
Working in the Marketing Social Media team, you embrace a different type of culture you can't easily find in other companies. Remarkable team dynamics, self-driven and goal-oriented Grabbers work hand in hand to achieve a common goal.
" " I love driving regional product and growth marketing in the dynamic landscape of B2B SaaS, tech, services, and data solutions. From leading hyper-growth strategies for businesses like Grab For Business and GrabMaps to engagement solutions like GrabGifts Digital Vouchers, and innovative initiatives like GrabDefence that safeguard companies and their users. Every day is a new opportunity to innovate and make a meaningful impact across diverse sectors in Southeast Asia.
I love driving regional product and growth marketing in the dynamic landscape of B2B SaaS, tech, services, and data solutions. From leading hyper-growth strategies for businesses like Grab For Business and GrabMaps to engagement solutions like GrabGifts Digital Vouchers, and innovative initiatives like GrabDefence that safeguard companies and their users. Every day is a new opportunity to innovate and make a meaningful impact across diverse sectors in Southeast Asia.
" " I love driving regional product and growth marketing in the dynamic landscape of B2B SaaS, tech, services, and data solutions. From leading hyper-growth strategies for businesses like Grab For Business and GrabMaps to engagement solutions like GrabGifts Digital Vouchers, and innovative initiatives like GrabDefence that safeguard companies and their users. Every day is a new opportunity to innovate and make a meaningful impact across diverse sectors in Southeast Asia.
" " Saum Namazi Head of B2B Product & Growth Marketing The Application Process What can you expect when you apply for a role at Grab? Here's what our hiring process looks like.
Step 1: Apply. We have a range of open roles from Marketing to Engineering and everything in between. Find the one that's best for you and show us why you're our next teammate.
Step 2: Getting to know you. Next, you'll have a video or phone interview with one of our recruiters to chat about you, the role, and your past work experiences.
Some roles might require assessments and/or a technical competency interview. For other roles, there might be an additional interview – speak with your recruiter for application details.
Step 4: Is it a culture match? Finally, we'll find out how we fit together, if your career vision aligns with our mission, how you embody the 4 H's, and your working style and personality.
Grab a spot in our talent community Want to be the first to know about Grab opportunities? Keen to stay up-to-date with our latest revelations? Ready to learn more about life at Grab and our amazing teams? Join our talent community and you'll never miss a beat.
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