This role resides within the Marketing Department and the successful candidate will be responsible to assist the Activation and Retail Manager on the growth and penetration of our products and financing solutions to ensure that Aeon Credit achieves its growth and commercial ambition. The individual should have a good understanding of consumer marketing and retail merchandising.
Key Responsibilities
- Drive the execution of marketing activities for the assigned portfolio to achieve growth opportunities, market share and profit objectives in line with the overall commercial priorities.
- Implement brand activation strategies and retail marketing plans in accordance with overall brand positioning.
- Create impactful marketing and trade marketing materials such as point-of-sale materials, merchandising displays, and sales presentations.
- Execute all brand activation initiatives, retail merchandising installation and implementation across all touch points.
- Build strong relationships with product team, sales team and trade partners to ensure effective execution of channel initiatives.
- Identify challenges, and propose improvements to enhance customer engagement with the brand.
- Track and analyse the effectiveness of current localized events and to work with regional teams on implementation of improvements.
(Apply now at https://my.hiredly.com/jobs/jobs-malaysia-aeon-credit-services-m-berhad-job-assistant-manager-activation-retail-marketing)
; Requirements:- Requirement
- Degree or other suitable qualification, preferably in Business Management/Marketing.
- Minimum 5 years of relevant working experience in marketing, preferably within the financial or banking industry.
- Possesses sound Marketing/Trade Marketing/Retail Marketing/Brand Activation knowledge, excellent communication and strong interpersonal skills.
- Customer centric marketer with an inquisitive and passionate brand mindset.
- Possess analytical and customer insight skills, including confidence with both digital tools and traditional touch points across all channels and platforms.
- Proficient in data analysis with ability to interpret and translate customer behavioural insights into strategic activities.
- Able to work independently without much supervision, resourceful, innovative and is a team player. Strong attention to detail and self-motivated with a high level of drive, initiative, and commitment.
- Possess good communication and interpersonal skills to work collaboratively with cross-functional stakeholders to optimize quality and impact of omni-channel plans and campaigns.
- Prepare to take on other roles and responsibilities when required.