Company Description
Why work for Accor?
We are far more than a worldwide leader.
We welcome you as you are and you can find a job and brand that matches your personality.
We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality.
Discover the life that awaits you at Accor, visithttps://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo!
#BELIMITLESSJob Description
Key Responsibilities:
Keeping abreast of industry trends, social media tools, and emerging platforms
Creating and implementing a comprehensive social media strategy aligned with the yearly marketing calendar
Identifying target audiences and tailoring content to resonate with them
Managing and overseeing social media accounts on different platforms
Managing and actively collaborating with the agency to execute day-to-day tasks
Preparing regular reports showcasing performance and providing insights for improvement
Monitoring and analyzing social media metrics to assess the effectiveness of campaigns
Encouraging and leveraging user-generated content to build brand loyalty
Collaboration with barter and paid influencers
Reviewing and editing copy for clarity, grammar, and adherence to brand guidelines
Business Analysis:
Deep analysis of performance for each social media campaign
Analysis of competition hotels on social media channels
Provide monthly report on target and results
Key Internal Interactions:
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General Managers & DOS of ibis & ibis Styles India
Head of CulinaryQualifications
Requirements:
Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field
Proven experience as a Social Media Manager or in a similar role
Strong writing and communication skills
Proficiency in using social media management tools and analytics
Creativity in developing engaging and shareable content
Knowledge of current trends and best practices in social media marketing
Excellent multitasking and time-management skills
Ability to collaborate with cross-functional teams
Strong problem-solving and decision-making abilities
Flexibility to adapt to evolving trends and changes in the social media landscape
Understanding of brand voice and the ability to maintain consistency in messaging
An existing network or relationships with influencers, bloggers, or others in the social media industry can be a plus#J-18808-Ljbffr