Assistant Manager, Digital Marketing

Job Responsibilities:



-Assist in the development and implementation of digitally led marketing plans to achieve growth ambition for online customer acquisition of assigned portfolios/businesses.


-Work closely with the team to support initiatives that drive new customer base through first product onboarding of credit cards or personal financing - increase customer conversions and generating qualified digital leads.


-Collaborate in efforts to grow downloads, usage, and awareness of the AEON Wallet app and other AEON Credit products and services.


-Stay abreast with the knowledge of marketing trends, developments, and best practices to uphold the brand's competitive advantage.


-Support effort to grow market segmentation and targeting for each assigned product line/channels.  


-Familiarize with the target segments and opportunities within the existing customer base to improve migration to digital services.


-Work hand-in hand in ideating and implementing a cohesive digital marketing strategy across all social media handles, ensuring alignment of communications and messaging across all digital platforms.


-Assuring the effectiveness of digital marketing initiatives through tracking and analysis of campaign results with the aim to optimize and to scale at large.


-Support the process of developing all credit card usage campaign collaterals.

(Apply now at https://my.hiredly.com/jobs/jobs-malaysia-aeon-credit-services-m-berhad-job-assistant-manager-digital-marketing)
; Requirements:- Job Requirement:



-Degree or other suitable qualification, preferably in Marketing 


-Minimum 5 years of relevant working experience in a digital marketing capacity, preferably within the financial or banking industry.


-Foundationally strong digital marketing analytical skills including confidence with traditional touchpoints.