This job is for the position of Assistant Manager, Marketing. Work with the Marketing Manager to execute brand marketing activities, digital ads, analyze marketing effectiveness, and enhance brand visibility. You might like this job because you'll contribute to driving growth and awareness in the market.
Location:Bangsar South
Employment Type:Full-Time
Job DescriptionJob Responsibilities:
Work closely with the Marketing Manager to execute brand marketing activities for the assigned portfolio or businesses to achieve growth opportunities, market share, and profit objectives in line with the overall commercial priorities.
Collaborate with agencies to execute cohesive advertising campaigns and tactical promotions within assigned portfolios to drive downloads, usage, and awareness of AEON Wallet app and other AEON Credit products.
Implement consistent digital advertisements for credit cards or personal financing to increase customer conversions and generate qualified digital leads.
Analyze the effectiveness and impact of current marketing initiatives through tracking and analysis to optimize and scale at large.
Develop marketing and sales aid/promotional materials to establish product messaging as well as to effectively promote new campaign initiatives.
Assist in brand advocacy and enhance total brand visibility and awareness in the market.
Working in partnership with creative & media agencies, develop creative briefs and guide creative direction to meet objectives and ensure prompt end-to-end execution for all advertising and public-facing communications, including print, digital, and video assets.
Ensure full compliance with procurement processes, campaign fulfillment requirements, campaign expense controls, and brand, regulatory, and statutory guidelines on advertisement and promotional materials.
Keep abreast with consumer trends & marketing best practices and maintain a deep understanding of the demographics, psychologies, and behavioral drivers of AEON Credit's customers through regular comparative reporting, market research, and data analysis of internal customer data set.
Job RequirementsRequirements:
Degree or other suitable qualification, preferably in Business Management/Marketing.
Minimum 5 years of relevant working experience in marketing, preferably within the financial or banking industry.
Possesses Marketing and Branding knowledge, excellent communication & strong interpersonal skills.
Proficient in marketing research and statistical analysis with the ability to interpret and translate online and offline customer behaviors into strategic activities.
Experience in branding and communication is a bonus.
SkillsMarketing
Branding
Company BenefitsFor Permanent Employees
Staff Awards & AppreciationsFor Permanent Employees
Opportunities for Career DevelopmentFor all employees
Continuous Training ProvidedFor all employees
Additional InfoCompany ActivityLast active - few minutes ago
Experience Level4 - 7 Years of Experience
Senior Executive
Job SpecialisationDigital Marketing
Company ProfileAEON Credit Service is a leading consumer financing provider with business operations in Japan, Malaysia, Hong Kong, Thailand, Taiwan, and China. The Company has established a strong presence in Malaysia since 1996 to provide easy payment schemes for the purchase of consumer goods and a personal financing scheme based on Syariah principles.
Our business philosophy is based on 'Customer Satisfaction' and we strive to make a positive contribution to our customer's lifestyles. AEON Credit has more than 60 branches in East and West Malaysia. In line with our rapid business expansion, we are extending our service network to new locations to better serve our customers.#J-18808-Ljbffr