Support the organization within every area of marketing communication, Event and Promotions, and Public Relations & Customer Service.
Marketing CommunicationIdentify, plan, organize, and efficiently utilize the approved budget for annual marketing campaigns for the mall to reinforce brand identity and positioning, maintain a strong market presence, increase the flow of shoppers, and support the tenants.
Establish and maintain a good network of contacts with tenants, government agencies, tourism-related bodies, charity/volunteer organizations, corporate organizations, etc., for joint promotional and sponsorship opportunities.
Collect, analyze, and maintain information on competitive activity as well as established and prospective customers.
Comply with authority regulations and prevent infringement of intellectual properties or trademarks when developing any programs.
Event and PromotionsManage and maintain promotion area revenue and occupancy as per Marketing Calendar & Budget.
Ensure maximum profits are achieved through strategic retail mix leasing of the common areas while maintaining the mall's position.
Ensure promotion setup & concept is relevant to the mall's market positioning.
Manage the documentation & administration, payments, and contractor briefings regarding promotional activities and events.
Establish and maintain a good network of contacts with external parties for joint promotional and partnership opportunities.
Public Relations and Customer ServiceReinforce brand identity and positioning with accurate marketing updates.
Manage crisis situations if they arise with the Public Relations agency and Sime Darby corporate communication department.
Establish and maintain good relations with tenants, shoppers, government agencies, tourism-related bodies, charity/volunteer organizations, corporate organizations, etc.
Maintain and update the mall's social media platforms, i.e., Facebook, Instagram, Twitter, etc.
Manage and ensure the smooth daily operations of the customer service team.
Supervise the customer service team and ensure the team acts promptly to any situation that arises, i.e., crisis situations.
Guide the customer service team in terms of communication skills with stakeholders, i.e., customers, tenants, etc.#J-18808-Ljbffr