Marketing Communications (Marketing & Communications)
Full time
Benefit Cosmetics is the San Francisco-based makeup brand, part of the world's leading luxury group, LVMH. Awarded as the No. 1 Brow Brand Worldwide, Benefit is synonymous with fun instant beauty solutions and witty tongue-in-cheek storytelling. Founded in 1976 by 2 sisters, Jean and Jane Ford in San Francisco, Benefit is one of the fastest growing prestige beauty brands in the business with locations in over 60 countries across 5 continents.
Job DescriptionYOUR IMPACT
Working within the Benefit Malaysia Team and SEA Regional Marketing Team, the Assistant Marketing Manager will contribute to raise the awareness of Benefit cosmetics brand in Malaysia targeting Gen Z and new customers through effective marketing strategy and 360 marketing plans, while ensuring that the unique brand DNA and luxury positioning are always communicated across multiple touch points.
She/he has a solid understanding of the brand DNA and embodies this in all that she/he does. She/he should ensure that Benefit is the most talked about and exciting brand in Malaysia.
YOUR MISSION
The Assistant Marketing Manager is responsible for driving effective marketing strategies from leading, planning to execution of all 360 marketing initiatives to achieve marketing objectives. She/he should be a highly entrepreneurial spirit, creative, detailed, and outgoing individual who understands luxury beauty and the fast-paced retail industry.
Together with the SEA Marketing Manager and SEA Regional Marketing Team, she/he will define, develop, and execute omnichannel marketing strategy and 360 marketing campaigns for new launches & Hero Category Always On Plans to achieve brand growth and market share in Malaysia.
ResponsibilitiesMarketing Budget Management
Co-own Malaysia Marketing Budget together with RMM to manage marketing budget, spend budget wisely and based on local priorities to drive maximum ROI, ensuring monthly phasing is followed with no overspend/underspend on FY budget.
Work closely with suppliers and vendors to ensure timely submission of invoices and minimize monthly phasing deviations.
PR & Digital
Plan and execute public relations strategies for the brand, managing excellent relationships with media, influencers, and makeup artists.
Develop event concepts and proposals to achieve brand ambition and objectives.
Work closely with third-party vendors to execute PR campaigns and event activations.
Align with Regional Digital & Ecom Manager and media owners to develop effective media strategies, prioritizing TikTok and Instagram, and optimize media spend.
Grow social channels followers and engagement, prioritizing TikTok and Gen Z target audience.
Collaborate with content creators and NBBA to deliver localized content that is locally relevant and supports social goals.
Own social media calendar & communication assets, working as the gatekeeper to ensure social approach and its content are compliant with legal requirements, respect brand DNA, and achieve KPIs.
Go to Market
Define and develop local marketing strategies in-line with Regional priorities and business ambitions.
Manage 360 end-to-end go-to-market plans by channel, ready to roll-up her/his sleeves to ensure smooth GTM execution without agency and coordination with cross-functional teams to drive recruitment and retention of customers.
Proactively conduct consumer-facing trade marketing activations at B&M sales floor, elevate in-store experiences, and create buzz and brand desirability.
Responsible for the management of samples, TOA forecast and usage, budget, and monitoring in partnership with internal stakeholders.
Analyze competitors and market trends to identify any areas of opportunity and risks.
Own Malaysia Marketing Calendar, partnering with the Commercial Team to support retailer sell-in, providing necessary marketing information to drive brand and category's growth.
Analyze and review performance of marketing initiatives by providing reports on performance of campaigns.
Coordinate with Key Accounts and Commercial Team to prepare for retailer meetings, set up, and other preparations.
Lead the deployment of in-store activation materials according to marketing initiatives.
Regular alignments with Ecom & Etail Team to ensure brand synergies and executions.
QualificationsRequirements:
Degree holder in Business / Marketing or equivalent.
Experienced Assistant Marketing Manager with at least 5 years of marketing experience in beauty/luxury and familiar with B2C industry.
Social and digital savvy.
Highly proficient in Photoshop, Illustrator and Microsoft Office, competent to develop/edit/create actual creative digital content.
Confident, self-driven, enthusiastic, passionate, and energetic with a huge sense of humor.
Ability to work independently, multi-task, and work on multiple projects and executions concurrently.
Team player and committed to work in a fast-paced retail environment.
Excellent written, communication and interpersonal skills.
Company InformationRegistration No. 201416805E, 18C9333
Your application will include the following questions:
How many years' experience do you have as an Assistant Marketing Manager?#J-18808-Ljbffr