The incumbent is required to champion activation activities & projects, as well as coordinate and liaise with cross-functional teams, agencies, and suppliers to ensure on-time delivery and execution of activations.
This position requires extensive knowledge in both trade, sales & marketing and competency to liaise with relevant stakeholders (internal & external).
The incumbent will also be required to travel.
Ensure that everything is aligned to the big idea/picture and timeline that meets both Annual Sales and Profit targets.
Responsibilities And Specific Accountabilities
A) On-ground activation
Brand Campaign Execution
Develop campaign brief to agencies and/or suppliers, ensuring activation relates to brand values and identifies opportunities to build a strong brand image.
Continuous study & evaluation of current market trends to develop opportunities for improvement and initiate new ideas and concepts.
Manage in-store execution and out-of-home activities independently for assigned categories; subsequently promote it digitally.
Ensure smooth execution and handle issues swiftly.
Update and maintain the activation calendar.
Prepare post-mortem after each activation for further improvement.
Create & develop higher reach in different channels for specific target markets
Execute school campaigns or programs for brands targeting students.
Manage events such as workshops, trade exhibitions, roadshows, fairs.
Tie-ups with government arms, NGOs, educational centers, or other organizations.
Provide product training to partners.
Develop POSM in trade retail stores.
Liaise with suppliers and vendors for merchandising, displays & partnerships.
Tracking and evaluation
Develop and maintain project deliverables including program summary, checklist, budgets, and timelines – and confirm all projects are completed according to schedule and within budget.
Manage, track and maximize ROI (return on investment) and KPI.
Analyze sales reports and post-mortem reports for future improvements.
Serve as the analytics lead to optimize marketing campaigns, including creating standardized reports to monitor on-site performance, leveraging analytics to optimize marketing efforts and make recommendations for strategic & tactical improvements.
Provide analysis and reporting on digital projects/campaigns and placements, website traffic, social media impressions, and email campaigns.
Conduct in-depth analyses on market conditions and competitor landscape.
Manage the development and execution of online marketing programs, marketing database, email, social media, website, mobile, and online advertising campaigns.
Evaluate the end-to-end customer experience to identify and execute campaigns that drive customer acquisition, maximize revenue, and improve retention.
Market Research
Conduct consumer/market research by maintaining understanding of market landscape, customer requirements, and mapping of competitor's activities.
Analyze market trends and data using internal and external secondary research and hands-on primary research to provide perspective to influence the portfolio of products.
Identify product gaps and business opportunities against the competitor's product range line-up.
Key Experience & Capabilities
At least 5+ years of experience in Digital Marketing, Trade Marketing, Marketing Management, or relevant functions.
Extensive product, pricing, and channel experience and expertise.
Experience leading and/or managing cross-functional teams.
Clear thinking and inclusive leadership skills required.
Boundary-less behavior expected.
Strong communication skills & ability to bridge with various stakeholders.
Proven history of success in marketing, strategic planning, and product management, with strong strategic, analytical, and implementation skills.
Experience in digital, such as social commerce or e-commerce background, would be an added advantage.#J-18808-Ljbffr