Job Description Product Management (By category) Lead product launches including launch activations, opportunity identification, concept development and market validation Keep product pricing and catalogue up-to-date and ensure competitiveness against market Monitor sales performance on a regular basis; conduct reviews and sales forecast Assist reporting manager in formulating brand strategies to drive sales and market share Leverage regional & global calendar and input, transfer brand vision into local marketing content by making use of local consumer insight/understanding Lead in 360 campaign planning and execution (includes Trade, Product, VM, Digital, CRM, Ecom) collaborate with respective stakeholders to ensure launch and activation meets business objectives.
Compile, analyze and present post campaign results Together with Digital team, develop and implement integrated media, communication and digital strategies to achieve business objectives Conduct consumer studies/ research on concept, advertising and consumer U&A Overall project and time management; Work closely with cross-functional team including regional, sales, training and supply chain where applicable to ensure timely delivery and meet business goals Trade Marketing (By category and key festive - CNY, Mothers day, Raya, Xmas) To maintain a good relationship with business partners to gain competitive advantages, such as promotion sites, co-sharing, competitors' insights, etc Consolidate and regular update the competitor analysis report every month Develop, plan and implement events, roadshows and outposts that are consumer-oriented to support key marketing campaigns Leverage on CRM insights and data to analyze and propose opportunities to increase the productivity of outdoors and consumer events Management of Sales & Promotion budget and calendar of retailers mechanics for offline channels.
Key personnel to consolidate Trade To consolidate all trade activations and summarize trade calendar view To update all retailer and promotional programs/activities with ongoing evaluation of effectiveness.
Planning and monitoring consumptions of GWPs and samples across outlets Manage POP operations and planning (By category and key festive - CNY, Mothers day, Raya, Xmas) Forecasts management of Global POP & Production of Local POP Execution in stores, working closely with respective stakeholders Sales, Training, Supply Chain Stock/ Testers/ Trials/Samples management and monitoring for the best optimization of resources Order Forms management for POP elements CRM with the company's Club Partner with CRM team to set and deliver KPI drivers of Recruitment and Retention Leverage marketing campaigns to recruit new Club members continuously.
Leverage on CRM insights and data to analyse and propose opportunities to increase the productivity of outdoors and consumer events.
Annual Brand Plan and Expenditure Planning Manage A&P of assigned categories S&P management: Optimized resources allocation, monthly risk management Management of Sales & Promotion budget and calendar of retailers mechanics for departmental stores and own channels.
Other responsibilities may be added to the above, which are consistent with the title ASSISTANT MANAGER, PRODUCT MARKETING
