Job TitleAssociate Director, StrategyReports to Managing DirectorBased at PHD MalaysiaWorking for PHD MalaysiaPHD Malaysia continues to be at the vanguard of media planning leadership.We believe in Happy people = Good Work = Happy Clients. We simultaneously reward and empower our talent to make a difference to their work and development.Summary of the Role: The Associate Director is the key figure in creating a recognized market-leading position in communications planning, effective business solutions for clients and PHD, ensuring that strategic planning approaches for clients come alive, developing and converting new business opportunities that build agency's billings, revenue and growth. This role requires a person who can be the strategic resource to manage senior client relationships, elevate PHD's image beyond media agency to business partners and to identify new opportunities both in product, PR for PHD.Job Responsibilities:Client Relationship Management Co-partner with Business Directors to strengthen senior relations with clientsDeliver strategic business solutions to clientsResponsible for client's perception of PHD's 'strategy' imageDevelopment of new revenue streams with clients aboveCo-partner with Business Directors for total quality control for all output delivered to the clientDrive an innovation agenda on PHD key clients to deliver not only sound business solutions but strong award conversion potentialUnderstand client's business and market needs, to be able to identify new business opportunities and scopeStrategic Media Development Involvement of insights and creative communications solutionsAccountable and approval for the quality of his and team's strategic product and proposals/solutionsLand PHD's thought leadership in daily interactions and in our product solutions to clientsEnsuring sound base media planning delivery across teams, underpinned by Omni Studio and strong marketing and media principles.Work closely with Performance Specialists & Annalect teams to elevate product delivery in the digital, data and tech solutionsNew BusinessConstantly on the lookout for identifying new business potentialInstitute appropriate strategies to approach potential clientsLead new business/pitch processesClient ProfitabilityCo-Partner Business Directors to deliver on a profitable client businessWork closely with the teams to elevate strategic thinking in the digital platforms spaceSell through of appropriate solutions to client businessLeading Your Team & The Specialist Relationships Provide close guidance and hands on help and impart knowledge to relevant team members enabling them to deliver high standard communication proposalsIdentify and train communication strategic champions in each division/teamDelivery of vision and principles at all times.Effective working relationships with other agency personnelProtecting Our High StandardsEnsure that any work that leaves the agency is of the highest standardBe part of producing ideas that inspire, motivate, engage and create commercial actionBe part of producing award winning workAlways challenge 'mediocrity'IntegrationThink like a solutions providerEnsure you encourage the use of other agency services or agency partnersOperationsActively be part of identifying and developing strategies and presentations to win new businessesTo strategically identify multi-channel partners and develop an integrated communications offering for existing and new clientsParticipate in all major meetings with Clients, Agencies, media owners, and internal meetings, and actively offer the agency's POVHold regular discussions on business updates with selected team membersInitiate brainstorming sessions with internal staff, Agencies and ClientsRecommend appropriate tools & research requirementsBe well versed in all agency research, research tools, and operating systems (Omni Studio, Omni etc.)Ensure all proposals are of highest qualityEnsure and encourage the usage of planning and optimization tools, research data, creative media buys, and provide integrated communications approach in the various team proposalsReview current local and regional market environment regularly and adjust business and media plans in response to changesLiaise with regional counterparts on business issuesDevelop and build a highly recognized market leading position in strategic thinking and creativity, and drive PHD position as strong strategic consultancy and data-driven marketing solutions agencyProduce written pieces and POVs, that can be distributed and generate PR and thought leadershipRequirements:Tertiary qualified, supplemented by 8-10 years of strong strategic planning and mediaGood understanding of marketing fundamentals and strategic planning capabilitiesAbility to engage senior individuals within your client group & manage complex campaignsBe diplomatic as a way of getting things doneSit at the table for senior strategic discussions around the big issues, both business and communications strategyStrong Breadth of knowledge across all channelsSenior enough to be able to stand up to client or creative agency using appropriate and diplomatic judgments to get the right resultBe confident to present at large meetings/conferences in an articulate and clear mannerAbility to understand and account for multiple stakeholders and their issuesDeliver broad business thinking as well as having the ability to deliver against processes and attention to detail that come with accounts of this scaleEmpower and motivate teams (at all levels) within agency to collaborate and work towards an agency vision and goalHave the charisma and aura to command the stage, and present and deliver PHD's stand-out quality
