Associate, Kate Spade Marketing (2-year Contract)Kate Spade
Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.
Kate Spade New York is part of the Tapestry portfolio – a global house of brands committed to stretching what's possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. VisitOur Peoplepage to learn more about Tapestry's commitment to equity, inclusion, and diversity.
Primary Purpose:This role reports to the Marketing Manager and supports the SEA team in driving marketing strategies and initiatives. A key focus is to implement programs and investments that are aligned with global vision while understanding the local business needs.
The Associate will build strong relationships with key cross-functional partners within Kate Spade local and global teams to plan, execute and manage cohesive marketing and communication initiatives needed to drive the business.
The successful individual will leverage their proficiency in Marketing to...
Digital Marketing:
Support the local team on the development of digital media strategies across paid channels to drive brand awareness and consideration from briefing to execution.
Support in driving performance across all mediums with regular analysis and recommendations on future investment with media agency.
Managing of local websites - updating of seasonal collection on SGMY website.
Stay up-to-date on industry trends and best practices in digital marketing.
Customer Marketing:
Support in day-to-day planning and execution of seasonal activations and sales promotions across retail and outlet stores.
Work closely with local cross-functional teams to concept, execute, and analyze sales promotions initiatives; optimize strategy to understand business needs and drive results.
Establish and maintain partnerships with landlords and third-party partners to devise strategic tie-ups to drive local and tourist traffic to stores.
Plan and manage compelling local in-store customer events that are in line with global brand strategy.
Driving name capture and database growth across retail and outlet stores.
Oversee collateral planning, such as GWPs, marketing instore signage, CRC etc.
PR Support:
Ordering of samples according to Global and local key pushes for the season.
Manage all sample inventory in partnership with the PR agency to support all requests.
Downloading assets and press releases from Global portal and disseminating to PR agencies.
Qualifications and Skills Required:
3+ years of marketing experience and strong functional skills in consumer & brand marketing.
Strong project management skills from design to completion with an action orientation.
A passion for fashion and sensitivity to trends.
Experience in the retail industry will be an added advantage.
Positive, driven and can work independently and collaboratively in a team environment.
Strong written and verbal communication skills to present a story in an inspiring and convincing manner.
Our Competencies for All Employees:
Courage:Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation quickly and directly; is not afraid to take negative action when necessary.
Creativity:Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Customer Focus:Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Dealing with Ambiguity:Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn#J-18808-Ljbffr