This job is for an Associate in Social Media at Ratio:Cause. You might like this job because you'll create impactful content, engage with audiences on various platforms, and drive social change initiatives.
Location: Petaling Jaya
Employment Type: Full-Time
Posted: a few hours ago
Job DescriptionThe Associate, Social Media role under our social change impact agency, Ratio:Cause, will be responsible for amplifying our mission, engaging with our audience, and driving our digital presence across multiple platforms. The ideal candidate will have a strong understanding of social media trends, content creation, and analytics, with a passion for social impact, environment, and civic engagement. You will be responsible for maintaining the brand's social channels (RatioCause, Project Liber8, and other related programme social platforms), ensuring the visual is appealing and eye-catching, and adopting content trends relevant to our audience. This role includes planning, creating, and executing highly engaged, innovative social media and digital content across all social media platforms and amplifying brand awareness.
Key Responsibilities
Research social media trends, including target audience's behaviour, competitor analysis (in terms of issue focused/relevancy), and activities.
Develop social media strategies, identifying key platforms and content pillars.
Establish clear, measurable goals for social media performance, such as follower growth and engagement rates.
Support the design and implementation of social media campaigns aligned with programme initiatives and campaign launches.
Stay updated with the latest social media trends and platform updates to ensure the brand remains relevant.
Manage and track social media campaign budget and optimise impact results.
Content Creation and Management
Ideate and create creative concepts and strategies across all social media platforms (Instagram, TikTok, Facebook) to showcase issues and campaigns we are working on, along with building brand awareness.
Film, edit, and upload short-form engaging content across all social media platforms in a timely manner.
Develop, plan, and maintain a monthly content calendar, and advanced calendar planning.
Craft compelling, on-brand copy for social media posts that appeal to the target audience.
Community Engagement
Monitor and respond to comments, messages, and tags across all social media platforms, fostering positive interactions.
Drive and manage community engagement and growth, monitoring feedback and interacting with the community across multiple social media platforms, encouraging brand loyalty. Plan, coordinate, and execute social media activities, events, and social media activations.
Gather and analyse feedback from social media interactions to inform programme and campaign development and achieve impact improvements.
Performance Analytics and Reporting
Track and analyse social media metrics such as follower growth, engagement rates, and reach using tools like Facebook Insights and Instagram Analytics.
Prepare monthly reports on social media performance, providing insights into what is working and where there are opportunities for improvement.
Use data-driven insights to refine social media strategies and content.
Job RequirementsJob Requirements
Strong writing, editing, and copywriting skills.
Proficiency in social media platforms (Instagram, TikTok, Facebook) and social media management tools.
Creative thinking and ability to generate engaging content ideas.
Knowledge of social media analytics and ability to interpret data to optimise performance.
Excellent organisational and time-management skills.
Ability to work independently and collaboratively within a team.
SkillsSocial Media
Social Media Management
Social Media Campaigns
Creativity
Creative Strategies
Content Development
Company BenefitsEveryone gets a week of unrecorded rejuvenation leave at the end of the year to spend time with loved ones and rejuvenate.
Flexible Work ArrangementWe work on a hybrid arrangement between office and home.
Self CareSelf-care activities including team activities, trips, and more off days to ensure employees are well rested.
Additional InfoExperience Level0 - 4 Years of Experience
Junior Executive
Job SpecialisationCopywriting & Content Creation, Digital Marketing, Public Relations
Company ProfileRatio:Cause (pronounced as Ratio to Cause)is a social change impact agency that focuses on closing the gap that creates inequalities using social and behavioural change to design scalable solutions through building better systems and policies, influencing behaviours that would lead to social change. We look at human behaviour from an evidence-based and human-centred approach to design targeted solutions that influence decision-making and move people to action.#J-18808-Ljbffr