AVP, Customer Engagement & Content Marketing-(240000FS)DescriptionJob OverviewWe are looking for someone who is entrepreneurial, ambitious and ready to roll up your sleeves and get involved and work with the team to take ownership for planning, development, and implementation of multi-channel marketing programs focused on engaging with the business/Middle Market/Corporate & Commercial, through communication, content, event or customer activations that would lead to acquisition, adoption of and loyalty towards our Brand. Armed with knowledgeable digital marketing skills and experience, you will have the opportunity to take full ownership to conceptualise, implement and optimize digital marketing campaigns for specific business units and spear head the business to achieve customers acquisitions and engagement targets.Key Role & Responsibilities ·Architect marketing content strategy across Bought, Owned & Earned media to capture new opportunities, engage audiences that effectively elevate our value proposition in establishing connections, relationships and rapport in the customers segments that we serve·Conceptualize and develop multi-format content from ideation, to production, distribution and optimization·Own & collaborate with content marketing team to develop editorial calendar for both internal and external communication·Manage 3rd parties content partnerships and collaboration·Research, evaluate and develop understanding of the subject of interest, landscape, competition etc. in order to define content and engagement opportunities·Demonstrate an inherent understanding of content marketing and social media marketing; harness the power of social to deliver against business outcomes·Conceptualise and execute customer engagement virtual and physical events, internally and externally·End to end process, stakeholders and budget managementQualifications·Great storytelling, writing, editing skills with the ability to source stories; ability to read and write Mandarin is a plus·Ability to think, plan and execute through self-motivation and independence navigating in a fluid environment and comfortable working on multiple projects simultaneously in an organised way·A 'digital' first mindset and approach is essential and must demonstrate the ability to connect the dots between the channels, the content and the customers·Must display a passion for creativity, socially tuned and keen interest in understanding the landscape that businesses operate in·Comfortable with events management, from conceptualisation to execution·Strong tenacity, flexible & resourceful to clear roadblocks and maturity to manage stakeholders & external agencies and partners·Minimum of 5 years working experience, with some experience in banking and/ or finance industry
