Avp, Digital Marketing Manager

Job Description - AVP, Digital Marketing Manager (240001T6)
AVP, Digital Marketing Manager - (240001T6)Job Responsibilities:
Plan, manage and execute customer-centric Go-To-Market plans – online and offline.
Collaborate with Product team, Data team, Sales team, or any key stakeholders to develop strategies to identify and drive new product initiatives for customers.
Plan, manage and execute effective & timely Go-To-Market plans.
Monitor campaign performances and proactively review improvement strategies.
Conduct Marketing Opportunity Analysis - Capture market trends and customers' needs to seize growth opportunities.
Assist in monitoring, identifying, and recommending areas for improvement in customer satisfaction, challenges, or reduction of customer drop-off.
Track daily, weekly, and monthly KPIs to identify opportunities for improvement.
Report campaign and media KPIs to management regularly through various dashboards.
Develop and implement experiments with Data to test hypotheses for changes that will drive product adoption and growth.
Have a deep understanding of funnels, ecosystems, and advertiser behaviors to identify growth opportunities.
Possess relevant technical skills in CRM, Adobe Analytics, Google Analytics, HTML, SEM, and SEO optimization.
QualificationsJob Requirements:
At least 8 years of relevant experience in B2C or B2B marketing.
Result-oriented team player who can work independently with minimal supervision.
Meticulous, self-initiated, with strong project management skills.#J-18808-Ljbffr