AVP, Trade & Product Marketing
Apply locations All Asia Broadcast Centre
Time type: Full time
Posted on: Posted 2 Days Ago
WHY JOIN US?
We practice a vibrant & energetic office culture.We provide opportunities for career advancement within the company.Good performance is always rewarded accordingly." It's our people that make Astro Malaysia's leading entertainment company.
We are an inclusive employer, to enable everyone at Astro to be their best.
We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community.
We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.
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JOB RESPONSIBILITIES:
Lead in alignment among stakeholders and partners for product marketing (ie: Astro PayTV) brief.
Lead in GTM strategy for product marketing (ie: Astro PayTV) from ATL, On Ground, Online to BTL.
Work in collaboration with Media and Budget to strategize GTM that's aligned with the market opportunity.
Provide leadership in direction of product marketing GTM, plan initiatives that drive quantifiable impact and results.
Seek opportunities to create unique & exclusive collaboration among content team, sales team, and external partners.
Oversee campaign roll-out, gather learning and implement continuous improvements to drive efficiency and results.
Act as project manager and point of contact for all product marketing (ie: Astro PayTV).
This includes the preparation of project and business plans and timelines.
REQUIREMENTS:
Working experience in marketing communication/trade marketing.
Excellent writing skills in English.
Good communication skills in English and BM.
Good analysis of campaign performance marketing for digital and social.
A strong interest/knowledge in Radio, Music, Entertainment, and Lifestyle-related content and a flair for developing content in this area.#J-18808-Ljbffr