Avp - Wb Marketing & Communications

AVP - WB Marketing & Communications-(240001P9)DescriptionJob Responsibilities:•Plan, manage and execute customer-centric Go-To-Market plans – online and offline.•Collaborate with Product team, Data team, Sales team or any key stakeholders to develop strategy to identify and drive new product initiative for customers.•Plan, manage and execute effective & timely Go-To-Market plans.•Monitoring campaign performances and proactively review improvement strategy.•Marketing Opportunity Analysis - Capture market trends and customers' need to capture opportunities in growth•Assist in the monitoring, identifying and recommendation of areas for improvement in customer satisfaction, challenges, or reduction of customer drop-off•Tracking daily, weekly, and monthly KPIs to identify opportunities for improvement•Reporting campaign and media KPIS to management on regular basis through various dashboards•Develop and implement experiments with Data to test hypothesis for which changes will drive product adoption and growth•Deep understanding of funnels, ecosystems, advertiser behaviors to identify opportunities in growth•Have relevant technical skills in CRM, Adobe Analytics, Google Analytics, HTML, SEM, SEO optimization QualificationsJob Requirements:•At least 8 years of relevant experience in B2C or B2B marketing.•Result-oriented team player who can work independently with minimal supervision.•Meticulous, self-initiated, strong project management skills.