Avp - Wb Marketing & Communications

Job Description - AVP - WB Marketing & Communications (240001P9)
AVP - WB Marketing & Communications-(240001P9)
Job Responsibilities:
• Plan, manage and execute customer-centric Go-To-Market plans – online and offline.
• Collaborate with Product team, Data team, Sales team or any key stakeholders to develop strategy to identify and drive new product initiative for customers.
• Plan, manage and execute effective & timely Go-To-Market plans.
• Monitoring campaign performances and proactively review improvement strategy.
• Marketing Opportunity Analysis - Capture market trends and customers' need to capture opportunities in growth
• Assist in the monitoring, identifying and recommendation of areas for improvement in customer satisfaction, challenges, or reduction of customer drop-off
• Tracking daily, weekly, and monthly KPIs to identify opportunities for improvement
• Reporting campaign and media KPIS to management on regular basis through various dashboards
• Develop and implement experiments with Data to test hypothesis for which changes will drive product adoption and growth
• Deep understanding of funnels, ecosystems, advertiser behaviors to identify opportunities in growth
• Have relevant technical skills in CRM, Adobe Analytics, Google Analytics, HTML, SEM, SEO optimization
Qualifications
Job Requirements:
• At least 8 years of relevant experience in B2C or B2B marketing.
• Result-oriented team player who can work independently with minimal supervision.
• Meticulous, self-initiated, strong project management skills.#J-18808-Ljbffr