Avp - Wb Marketing & Communications

Job Description - AVP - WB Marketing & Communications (240001SK)
Job Responsibilities:Plan, manage and execute customer-centric Go-To-Market plans – online and offline.
Collaborate with Product team, Data team, Sales team or any key stakeholders to develop strategy to identify and drive new product initiative for customers.
Monitor campaign performances and proactively review improvement strategy.
Conduct Marketing Opportunity Analysis - Capture market trends and customers' needs to identify growth opportunities.
Assist in monitoring, identifying and recommending areas for improvement in customer satisfaction, challenges, or reduction of customer drop-off.
Track daily, weekly, and monthly KPIs to identify opportunities for improvement.
Report campaign and media KPIs to management on a regular basis through various dashboards.
Develop and implement experiments with Data to test hypotheses for which changes will drive product adoption and growth.
Maintain a deep understanding of funnels, ecosystems, and advertiser behaviors to identify growth opportunities.
Possess relevant technical skills in CRM, Adobe Analytics, Google Analytics, HTML, SEM, and SEO optimization.
Job Requirements:At least 8 years of relevant experience in B2C or B2B marketing.
Result-oriented team player who can work independently with minimal supervision.
Meticulous, self-initiated, and possess strong project management skills.#J-18808-Ljbffr