Hello.We're Haleon . A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What's more, we're achieving it in a company that we're in control of. In an environment that we're co-creating. And a culture that's uniquely ours. Care to join us. It isn't a question.
This is an exciting time to join us and help shape the future. It's an opportunity to be part of something special.
About the role
As a Brand Manager, you will be responsible for select Core brands within the business portfolio. You will oversee the effective deployment of global strategies and execute across all areas of the marketing mix to achieve short-term and long-term brand sales and profit objectives. The role will be based at Ulu Kelang, Ampang Selangor.
Key responsibilities
Develop and Implement Panadol and Panaflex business strategy to deliver outstanding results:Responsible for driving consumer marketing activities to achieve share, sales and profit growth for Panadol (including Panaflex) Malaysia market.
Develop, adapt, and refine strategic direction for brand, grounded in consumer and customer insights.
Drive annual brand strategy & planning process in line with category & BU guidelines.
Identify investment priorities and manage A&P with appropriate mix between advertising and in-store efforts.
Lead brand Portfolio and Innovation agenda and secure excellent execution in country launch plans.
Responsible for artwork execution of the respective portfolio.
Execute in-market new product launches.
Adapt actionable local insights with the Area teams.
Activate and consistently deploy winning claims.
Manage and drive day to day operation and marketing activities for Panadol (including Panaflex).
Input to sales forecasting and monthly reporting.
Ensure all activities comply with company policies and legal standards.Build the Panadol brand equity in the consumer healthcare category:Ensure the Brand Heart is brought to life and consistently activated across all touch points.Teamwork and management:Lead, motivate and work closely with cross functional team.
Coaching and developing team members.Qualifications and skills
We are looking for professionals with these required skills to achieve our goals:
Minimum bachelor's degree in marketing, Business, or a related field.
5+ years of experience in brand management within a multinational FMCG environment.
Strong analytical skills with the ability to interpret data and generate actionable insights.
Proven track record of leading complex projects with successful outcomes.
Exposure working with cross functional teams and coaching a direct report.
Experience in leading successful innovation launches in marketing.
Proven ability to translate global, regional and category strategies to local needs.
Diversity, Equity and Inclusion
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.
We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.#J-18808-Ljbffr