A brand executive helps a company increase profit levels to meet short term and long term goals.
He/she studies demand trends in markets, forecasts sales, identifies potential customers, reviews competitors' initiatives, and develops pricing strategies.
Requirements
Minimum requirement STPM, Diploma in Business, Marketing or equivalent
Must be computer literate (able to use Microsoft Office - Microsoft Word, Excel, PowerPoint, Outlook, etc)
Good communication skills (writing and speaking in English and Malay)
Analytical skills and ability to interpret data from various reports/research is advantageous
Experience in product development, management of brand strategies, and analyzing market trends is preferable.
Job Scope
Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies.
Formulates a marketing strategy to improve brand and category performance in a timely manner:Works closely with sales teams, marketing, and other relevant departments to ensure alignment and synergy.
Implements systems to track and report KPIs, providing insights for decision-making.Provides good business judgment in marketing for the assigned brands, including creative, media, positioning, pricing, and promotions, and gives actionable recommendations from data analysis to enhance sales performance.
Maintains a high level of communication with Supply Chain, Warehouse, and Finance departments to ensure accurate planning and forecasting.
Provides information for Management by preparing short-term and long-term product sales forecasts and special reports analysis.
Stays flexible and adjusts strategies based on market dynamics and internal feedback.
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Your application will include the following questions:
What's your expected monthly basic salary?
How many years' experience do you have as a Brand Executive?
Have you worked in a role where you were responsible for brand planning?
Which of the following Microsoft Office products are you experienced with?
How would you rate your English language skills?
How many years of digital marketing experience do you have?
How many years of business management experience do you have?#J-18808-Ljbffr