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The position will report directly to the Country Manager. The incumbent is responsible for developing portfolio strategies to drive JTI's business growth. Working closely with the Strategic Insights and Finance teams, they will translate consumer insights to develop pricing strategies to grow market share and improve profitability. They will be the brand communication custodian for existing and new brand launches, in regular contact with JTI global brand management, global/local communication agencies, and collaborating with other internal and external stakeholders.
As theBrand Managerin the area ofMarketing & Sales , you will:Work with Country Manager to resolve Portfolio Strategy, identify challenges and opportunities to meet the company's goals. Deep dive into key strategic inquiries, capture relevant data, conduct analysis and/or research to generate insights and draw forward-looking conclusions. Supervise the emerging medium to long-term trends of consumers, selected channels, and the retail environment, analyze by brand, region, channel, etc. to identify gaps versus objectives and propose action steps to close gaps.
Work closely with the Regional/HQ Research Group and handle local research agencies to provide insights on consumer needs/profiles/behaviors, segmentation dynamics, channel and trade characteristics as well as equity of JTI brands. Initiate management summaries with conclusions and recommendations on actions to take to build JTI brands.
Develop a proven pricing model, taking into consideration competitors' movement and trends, and work in close collaboration with the Strategic Insights and Finance Manager to propose the best pricing strategy in line with the portfolio objectives.
Own the product development projects, including compliance with internal systems and processes and collaboration with various internal partners.
Requirements:
Minimum 6 years proven experience in FMCG brand functions.
Good understanding of the full marketing mix. Proven track record to develop brand and marketing strategies and effectively communicate recommendations to executive management.
Highly creative with the ability to think outside the box.
Strong agency and project management skills.
Experience in identifying target audiences and devising campaigns that engage, inform, and empower.
Strong analytical skills and data-driven thinking. Comfortable working with numbers, metrics, and spreadsheets.
Strong commercial mentality.
Sophisticated communication and social skills.
Strong eye for business, quantitative and qualitative analysis capabilities.
Portfolio positioning and margin improvement.
Strong experience in brand positioning and image tracking.
Experience in handling research agencies.
Expert in MS Excel & MS PowerPoint.
Are you ready to join us? Build your success story at JTI. Apply now!
Next Steps:
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with TA > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. We are committed to providing reasonable adjustments to applicants with special needs. If you require any accommodations, please let the Talent Advisor know during the selection process.#J-18808-Ljbffr