Job Responsibilities: Deliver on KPIs relating to Brand Health and Equity for the purpose of driving Sales growth and brands share targets.
Brand budget planning, monitoring, and management for the relevant portfolio.
Co-develop the Brand Vision, architecture, and long-term growth strategy.
Develop and operationalize annual brand plans, leading excellent cross functional execution: Identifies consumer insight, competitor movement, price guidelines, and relevant consumer promotions in close coordination with Trade Marketing and Field Sales to execute a brand and channel development strategy.
Drive an Integrated Marketing Communication Plan for the Brand and develop relevant materials in line with the Brand VIS for multi-channel use.
Actively contribute and transform knowledge and insights into strategy and ensuring strategies support the category growth ambition.
Progress innovation projects cross-functionally in line with the overall Brand ambition.
Brand budget planning, monitoring, and management.
Manage Agencies such as Creative, Media and Activation (amongst others) as well as key internal stakeholders.
Progress innovation projects cross-functionally in line with the overall Category ambition.
Job Requirements: Education: Minimum Bachelor Degree ideally in Business, major in Marketing.
Language: Fluent in English.
Minimum 3 years Product and/ or Brand Marketing experience in Baby Diapers/NARTD Beverage in Malaysia.
Ideally 5 8 years Marketing experience for FMCG products.
In-depth knowledge about relevant Brand subject areas and commercial experience in at least two Brands with focus on: concept development, communication & promotions planning, in-market execution.
Exposure to category thinking and strategic planning.
Cross functional experience in trade marketing and sales will be favourable.
Solid track record of producing outstanding results.
Proficiency in Excel and PowerPoint.
Results oriented and proactive.
Above average communication and presentation skills.
Developed analytical and project management skills.
Team player and culturally adaptable.