Brand Manager

As a Brand Manager at Dutch Lady Milk, your daily responsibilities will involve a range of tasks related to brand management and marketing. Here are some of the activities you can expect to engage in on a daily basis:
Strategic Planning: Collaborate with the marketing team and broader commmerial team to develop and refine brand and commercialstrategies, including target audience identification, market positioning, and product portfolio management
Campaign Management: Plan, execute, and monitor integrated marketing campaigns across various channels, such as Digital, social media, PR, and instore. Coordinate with advertising agencies and internal teams to ensure brand messaging consistency and campaign effectiveness
Market Analysis: Conduct regular market research and analysis to stay informed about industry trends, consumer preferences, competitor activities, and market opportunities. Use these insights to inform brand strategy and decision-making
Innovation pipeline: Define and Refine innovation pipeline to ensure the brand offers the most nutritious and competitive prodcuts in the market
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