Brand Management (Marketing & Communications)
We're Haleon, a new world-leading consumer health company. Together, we're improving everyday health for billions of people by growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum.
Role Responsibilities:
Develop and Implement business strategy to deliver outstanding results:
Responsible for driving consumer marketing activities to achieve share, sales and profit growth for Sensodyne and Parodontax Malaysia market.
Drive annual brand strategy & planning process in line with category & BU guidelines, execute and amplify marketing calendar according to approved brand plan including tracking and evaluation of results.
Identify investment priorities and manage A&P (working media and P-line) with appropriate mix between advertising and in-store efforts in collaboration with sales channel and category management.
Lead brand Portfolio and Innovation agenda and secure excellent execution in country launch plans leveraging Area launch models with local adaptation of Area toolkits (materials, claims, copy, localized to market needs, etc.).
Responsible for artwork execution of the respective portfolio.
Execute in-market new product launches.
Adapt actionable local insights with the Area teams (consumer, shopper, expert) to generate locally relevant Task Maps.
Activate and consistently deploy winning claims working closely with area, regulatory, medical and activation teams.
Manage and drive day to day operation and marketing activities for Parodontax for MSB market.
Input to sales forecasting and monthly reporting.
Responsible for Advertising & Promotion budget for the brand in the local market(s).
Ensure all activities comply with company policies, relevant acts, legal demands and ethical standards.
Build the Sensodyne brand equity in the consumer healthcare category:
Ensure the Brand Heart is brought to life and consistently activated across all touch points to build long term brand equity and penetration through all communication touch points.
Teamwork and management:
Lead, motivate and work closely with cross-functional teams who will design and implement effective marketing programs to achieve brand objectives and to build long-term brand equity.
Coaching and developing team members.#J-18808-Ljbffr